Senior Sales Director, CA

Job Details: Job Location: CA - , CA, Salary Range: Undisclosed, CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.

Deutsch Family Wine & Spirits is seeking a Senior Sales Director, CA. The primary responsibilities of this position will be responsible for the planning and implementation of all tactical sales activities as well as trade/customer marketing activities to enhance the growth and profitability of the DFWS brand portfolio in the market. 

Responsibilities:

Identify and action opportunities to grow DFWS share of the total wine and spirits category across the marketplace to consistently achieve goals
Penetrate accounts at multiple levels to develop collaborative plan to grow mutual market share faster than the remaining market
Develop and implement category management strategies and capabilities that expand the DFWS portfolio
Prioritize business development opportunities, identify levers for future growth, and develop a tactical plan to drive volume through:

Increase distribution, improved promotion effectiveness, or other tactics
Ensure DFWS brands achieve programming goals including fair share or better activity

Manage 1 million cases of annual volume and has responsibility for all channels across the entire state of CA
Manage, develop and coach Regional Managers (RM) responsible for the development and business performance within the market
Develop best-in-class customer relationships with key accounts and the distributor

Ensure alignment of DFWS plan with key customer strategies, plans and goals
Ensure appropriate execution tactics are in place to maximize effectiveness of our plans and programs

Work cross-functionally to ensure implementation of national retail strategies

Influence program development to support sales efforts, and provide direction on retail/channel strategies to the Marketing department
Leverage the Customer Marketing tools to develop unique programs that support the attainment of our profit goals and improve our endearment to our strategic partners.
Manage delivery of the entire Strategic Accounts plan in CA, including national customers as well as on-premise and off-premise independent channels
Build relationships with national and local wholesaler networks to leverage relationships and ensure higher visibility of our portfolio with our retailers

Monitor the retail environment and be an expert on trends and developments as it relates to key accounts, future growth, and new selling ideas

Financial Scope

Deliver Annual Volume and Profit Plan
Manager account spending to budget assigned on a case rate basis
Drive improved ROI on investment plans
Manage travel and entertainment spend within budget and guidelines

Qualifications:

Bachelor's degree required
15+ years calling on and developing strategy in the on-premise, off-premise retail and chain environment ideally in the state of CA
Existing relationships at customer and distributor level highly preferred
Prior alcohol beverage experience is required
Proven experience leading and working with cross-functional teams.
Strong track record managing and developing people
Must possess solid knowledge of Category Management with strong analytical skills
Excellent relationship development skills; proven ability to influence
Experienced manager; proven track record in ability to coach, lead and develop talent.
Strong negotiating skills
Good organizational and time management skills
Driven and determined; passion for winning

What We Offer:

Competitive compensation
Career development opportunities
Medical, dental, vision and life insurance, PTO
401 (k) match
Product allowance to enjoy on DFWS products
Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
Gym reimbursement
Employee Assistance Program

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Spirits, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com

 
Qualifications: