Senior Product Marketing Manager, HRM
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Doppel
San Francisco, CA, US
Summary
The Senior Product Marketing Manager will lead end-to-end marketing for the human risk management solution, including crafting core messaging, technical positioning, and competitive intelligence. They will also drive go-to-market execution and equip sales and partner teams with essential enablement materials to accelerate adoption.
Job Description
The Role
At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.
We are looking for a Senior Product Marketing Manager to own product marketing end to end for one of Doppel's solution lines: human risk management solution that empowers customers to fight back against social engineering attacks. In this position, you will craft core messaging, technical positioning, competitive intelligence, and demo and media assets that enable the field and drive go-to-market (GTM) adoption; maintain solution and buyer-persona guides as the solution line evolves; translate sophisticated detection and disruption capabilities into technical briefs, demos, and enablement content; run an always-on competitive intelligence program that feeds product roadmap and GTM; lead launches and ongoing GTM execution; and equip sales, customer success, and partners with playbooks, demo media, objection handling, and ROI materials to accelerate deals and adoption.
What You Will Do
Solution Leadership & Messaging
- Own the end-to-end messaging and positioning for the HRM solution line, anchored on the solutions core capabilities across simulation, training, and risk modeling.
- Maintain up-to-date solution guides and own messaging for the solution's core use cases and buyer personas as the line evolves across customer segments.
Technical Product Marketing & Demo Capability
- Translate sophisticated AI-driven detection, investigation, and disruption capabilities into clear technical and business narratives for both technical and business buyers.
- Produce and maintain technical briefs, demo media, scripted demo flows, videos, screenshots, technical datasheets, and "how it works" collateral to support sales engineering and product demonstrations.
Competitive Intelligence & Battlecards
- Run always-on competitive intelligence program across the human risk management landscape: maintain battlecards, feature matrices, objection handling playbooks, and differentiation frameworks for the field.
- Feed competitor and win/loss insights into product roadmap and GTM.
Go-to-Market & Launch Leadership
- Lead GTM strategy for launches and major product initiatives across the solution line's phased rollout. Drive cross-functional launch execution with Product, Engineering, Sales Engineering, Security Operations, and Marketing.
- Ensure assets are published to internal enablement tools and the website.
Sales & Field Enablement
- Equip sales, customer success, partner, and field teams with enablement playbooks, demos, objection handling, ROI materials, and customer stories to accelerate deals and shorten time to value.
What We Are Looking For
- 5+ years product marketing experience, with significant time focused on threat intelligence, or adjacent cybersecurity domains (B2B).
- Comfort working in a fast moving, high growth environment.
- A thoughtful, curious, and resourceful approach to problem solving.
- Excellent storytelling, presentation, and communication skills; comfortable briefing analysts and presenting to technical audiences.
- Strong analytical skills and experience translating market and product data into actionable positioning and GTM recommendations.
- Proven experience owning solutions and technical narratives and delivering technical marketing artifacts (demo scripts, technical datasheets, videos, demos).
- Demonstrated success building and running competitive intelligence programs (battlecards, objection handling, differentiation frameworks).
- Experience working cross-functionally with Product, Engineering, Sales Engineering, Customer Success, and Marketing; proven project leadership that drives outcomes.
- Comfort marketing an evolving solution line where positioning develops across releases and customer segments.
- (Plus) Experience marketing into highly regulated industries (finance, healthcare, government) and creating verticalized content, compliance and assurance proof points, and procurement support.
- (Plus) Experience managing analyst relationships (e.g., Gartner, Forrester) for product evaluations and briefings.
Why Join Doppel
- $145,000 - $175,000 OTE
- Meaningful equity so you share in Doppel's success
- Remote first culture with flexibility built in
- Flexible PTO, comprehensive health benefits, parental leave, and more
- A high growth environment where your work has immediate impact and visibility
Salary Range$145,000—$175,000 USD
In the era of AI, knowing what’s real is harder than ever.
Social engineering threats are sophisticated, multi-channel campaigns. They lurk in your inbox, compromise your email channels, and weaponize fake profiles across social networks to deceive and defraud your people and your brands.
Doppel is the agentic social engineering defense platform built to fight AI with AI. Unlike traditional systems that stop at detection and inbox scoring, Doppel delivers real-time disruption. We secure the inbox while executing automated takedowns on malicious sending infrastructures, lookalike domains, and rogue profiles at machine speed.
By unifying Digital Risk Protection, Human Risk Management, and Email Security onto a single centralized platform, Doppel shuts down threats at their source. We safeguard every channel, move faster than attack speed, and turn global threat intelligence into a compounding network effect that keeps you ahead of the curve.
Backed by Bessemer Venture Partners, a16z, George Kurtz - CEO, CrowdStrike, South Park Commons, Strategic Cyber Ventures, Aurum Partners, a group of athlete investors led by WNBA players Nneka Ogwumike, Breanna Stewart, and Kelsey Plum, who joined the round through the a16z Cultural Leadership Fund, Script Capital, 9Yards Capital, Sozo Ventures, NTT DOCOMO Ventures, and SVAngel.
Founded
2022
Company size
201-500 employees
Industry
Technology, Information and Internet
Org type
Privately Held
In the era of AI, knowing what’s real is harder than ever.
Social engineering threats are sophisticated, multi-channel campaigns. They lurk in your inbox, compromise your email channels, and weaponize fake profiles across social networks to deceive and defraud your people and your brands.
Doppel is the agentic social engineering defense platform built to fight AI with AI. Unlike traditional systems that stop at detection and inbox scoring, Doppel delivers real-time disruption. We secure the inbox while executing automated takedowns on malicious sending infrastructures, lookalike domains, and rogue profiles at machine speed.
By unifying Digital Risk Protection, Human Risk Management, and Email Security onto a single centralized platform, Doppel shuts down threats at their source. We safeguard every channel, move faster than attack speed, and turn global threat intelligence into a compounding network effect that keeps you ahead of the curve.
Backed by Bessemer Venture Partners, a16z, George Kurtz - CEO, CrowdStrike, South Park Commons, Strategic Cyber Ventures, Aurum Partners, a group of athlete investors led by WNBA players Nneka Ogwumike, Breanna Stewart, and Kelsey Plum, who joined the round through the a16z Cultural Leadership Fund, Script Capital, 9Yards Capital, Sozo Ventures, NTT DOCOMO Ventures, and SVAngel.
Founded
2022
Company size
201-500 employees
Industry
Technology, Information and Internet
Org type
Privately Held
