Senior Product Manager, Retailer Platform

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Instacart’s Retailer Platform team powers the white‑label storefronts and tools that help leading retailers build compelling, on-brand e-commerce experiences. We’re hiring a Senior Product Manager to own the vision and roadmap for site theming and visual merchandising tools that let retailers express their brand, curate their storefronts, and drive conversion at scale.

In this high-visibility role, you’ll partner closely with a few of our largest retailers to co-develop features that unlock meaningful growth, aligning 5+ teams to deliver commitments that support $1B+ in Gross Transaction Value. You’ll collaborate daily across Core R&D (Data Science & Analytics, Research, two Design counterparts, Engineering, TPM) and work hand-in-hand with our Commercial org (Business Development, Merchant & Sales Partnerships Strategy, Solutions Architects, Professional Services) to bring platform capabilities to life.

If you thrive in fast-paced, highly collaborative environments, enjoy shaping 0→1 platforms and scaling them 1→N, and want to have a direct, highly visible impact on how millions of shoppers experience retailer brands online, this role offers courtside seats to the big game. This role is remote-friendly across the United States and Canada; San Francisco is preferred but not required.

About the Job

• Define and drive a multi-year strategy and roadmap for Storefront Platform theming and merchandising tools (templates, components, style tokens, page builders, personalization) that differentiate retailer experiences and scale across partners.
• Lead customer discovery with major retailers; translate brand and merchandising requirements into scalable, secure platform capabilities with clear guardrails, balancing flexibility with performance, accessibility, and SEO.
• Own end-to-end execution across 5+ teams: write crisp PRDs, prioritize backlogs, sequence launches, and drive outcomes through metrics such as adoption, time-to-launch, conversion lift, and attach rate; run experiments and controlled ramps.
• Partner with Design to evolve a storefront design system and WYSIWYG tooling, and with Engineering to define APIs/SDKs and internal tools that accelerate implementation and reduce ongoing maintenance.
• Serve as the point person for executive and cross-functional communication; align stakeholders across R&D and Commercial, surface trade-offs, de-risk timelines, and ensure retailer commitments land on time with quality.

About You

Minimum Qualifications

• 6+ years of product management experience building B2B SaaS or platform products.
• 3+ years working directly with enterprise customers in retail, e-commerce, or adjacent industries, including running discovery workshops and QBRs.
• 2+ years shipping web theming, CMS, site builder, or design system tooling (e.g., templates, component libraries) used by multiple external customers or internal teams.
• Proven track record leading multi-quarter roadmaps across 5+ cross-functional partners (Engineering, Design, Data Science/Analytics, Research, TPM) and 10+ stakeholders.
• Proficiency with web fundamentals and constraints (HTML/CSS, component libraries, responsive design, performance, accessibility aligned to WCAG 2.1) and with analytics/experimentation (ability to write SQL and use tools like Looker or Amplitude; A/B testing).
• Experience presenting product strategy, trade-offs, and results to VP+ audiences.
• Bachelor’s degree in Computer Science, Engineering, Design, or related field, or equivalent practical experience.

Preferred Qualifications

• Experience with e-commerce or site-building platforms such as Shopify, Webflow, Squarespace/Weebly, Adobe Experience Manager, Contentful, or similar.
• Experience building extensible platform surfaces, including APIs/SDKs and developer or partner ecosystems.
• Background in merchandising, personalization, or search/browse optimization for large catalogs.
• Familiarity with brand governance, legal/compliance reviews, and change management within large retailers.
• Experience with internationalization/localization, SEO best practices, and performance optimization at scale.
• Willingness to travel up to 20% for retailer workshops, co-development sessions, and key launches.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ$221,000—$233,000 USDWA$212,000—$223,500 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$203,000—$214,000 USDAll other states$184,000—$194,000 USD