Senior Product Manager (PST, Remote)

About EllieMD

EllieMD is on a mission to revolutionize healthcare by empowering individuals with pharmaceutical-grade products and a network of dedicated Brand Partners. We believe healthcare should be accessible, transparent, and built on trust.

Inspired by the wisdom, strength, and nurturing nature of elephants, our name reflects our commitment to care, integrity, and empowerment. We are dedicated to ensuring that our customers, partners, and community feel supported, valued, and protected.

As a member of our team, you will help bring this mission to life by upholding our values of accountability, collaboration, excellence, integrity, and care. We are looking for individuals who take pride in delivering high-quality experiences and thrive in a fast-moving, innovative environment.

Position Overview

EllieMD is seeking a rigorous, execution-oriented, Senior Product Manager or Director, on the West Coast, to help build and ship products that drive the evolution of our healthcare platform.

This is a high-impact, highly collaborative role for someone who can translate strategic vision into clear product requirements, user outcomes, and shipped solutions. The ideal candidate is comfortable working closely with executive leadership, especially the CEO, while partnering across Design, Engineering, Data, Operations, Compliance, Customer Support, and Brand Partner teams.

We are looking for someone with strong product fundamentals, excellent judgment, and a bias toward action. You should be able to deeply understand customer and Brand Partner needs, identify the highest-value product opportunities, prioritize effectively, and drive cross-functional teams toward measurable outcomes.

This role is well-suited for a product leader who thrives in ambiguity, moves quickly without sacrificing quality, and understands that great products must work across the full customer journey. You will own products from concept through launch and beyond, ensuring alignment across stakeholders, driving toward clear success metrics, and continuously iterating based on user feedback, business needs, and data.

What You'll Do

• Partner directly with the leadership team, including the CEO, to translate strategic vision into products that customers and Brand Partners love.
• Deeply understand and represent the voice of EllieMD’s customers and Brand Partners in everything you build.
• Translate customer, Brand Partner, operational, and stakeholder needs into clear product requirements, user outcomes, and shipped solutions.
• Define success metrics, prioritize product problems, and ship solutions that achieve measurable business goals.
• Own and drive one or more products from concept through launch and beyond, maintaining accountability for outcomes and continuous improvement.
• Work closely with Design, Engineering, Data, Operations, Compliance, Customer Support, and Brand Partner teams to learn quickly, iterate rapidly, and ship high-quality products.
• Build and maintain product backlogs that balance quick wins with long-term strategic initiatives.
• Drive progress against milestones, resolve blockers, and maintain healthy team execution.
• Gather and analyze user research, product insights, customer feedback, Brand Partner input, business data, and market analysis to inform product decisions and prioritization.
• Create structured product documentation, including PRDs, user stories, technical specifications, workflows, launch plans, and post-launch success criteria.
• Coordinate effectively across functions to ship products that work seamlessly across the customer journey.
• Communicate clearly about what you are building, why it matters, progress updates, risks, tradeoffs, and key learnings.
• Evaluate the trade-offs among customer experience, business impact, technical feasibility, operational readiness, compliance, scalability, and speed of execution.
• Identify gaps and interdependencies across systems and proactively ship solutions that improve organizational efficiency.
• Facilitate brainstorming, prioritization, and strategy sessions, distilling complexity into products that solve real problems.

What You'll Do: 30-60-90 Day Plan

First 30 Days: Learn, Align, and Build Context

• Develop a deep understanding of EllieMD’s mission, business model, customers, Brand Partner network, product ecosystem, operating rhythms, and strategic priorities.
• Build strong working relationships with the CEO, leadership team, and key cross-functional partners across Product, Engineering, Design, Data, Operations, Compliance, Customer Support, and Brand Partner teams.
• Review existing product roadmaps, documentation, customer journeys, analytics, support feedback, operational workflows, and current product priorities.
• Identify the most important customer, Brand Partner, and business problems that the product team needs to solve.
• Assess current product processes, backlog structure, communication cadences, success metrics, and launch practices.
• Begin developing a clear point of view on immediate product opportunities, execution gaps, risks, and areas needing stronger alignment.

First 60 Days: Prioritize, Structure, and Drive Execution

• Translate strategic priorities into clear product initiatives, requirements, milestones, and measurable success metrics.
• Build or refine product documentation, including PRDs, user stories, product briefs, workflow diagrams, acceptance criteria, and launch readiness plans.
• Partner with cross-functional teams to prioritize high-impact product work and ensure teams are aligned on goals, scope, tradeoffs, and timelines.
• Drive execution against one or more priority product initiatives, helping remove blockers and maintain momentum.
• Establish clear communication routines for product updates, risks, decisions, dependencies, and key learnings.
• Use customer feedback, Brand Partner insights, operational input, and data to validate priorities and inform product decisions.
• Identify opportunities for quick wins that improve the customer experience, Brand Partner experience, internal efficiency, or business outcomes.

First 90 Days: Ship, Measure, and Scale

• Launch or materially advance priority product initiatives that deliver measurable value to customers, Brand Partners, or internal teams.
• Measure product performance against defined success metrics and synthesize learnings from data, user feedback, stakeholder input, and operational results.
• Iterate on shipped products based on real-world usage, customer needs, Brand Partner feedback, and business priorities.
• Strengthen product operating practices across documentation, prioritization, roadmap planning, stakeholder alignment, and post-launch measurement.
• Develop a clear product roadmap recommendation for the next phase of growth, balancing quick wins, strategic initiatives, technical needs, and operational priorities.
• Proactively identify larger system gaps, dependencies, and product opportunities that can improve EllieMD’s ability to scale.
• Demonstrate ownership, judgment, and execution leadership by driving products from ambiguity to clarity, alignment, launch, and measurable impact.

Required Qualifications

• 5+ years of product management experience, with a proven ability to build and scale products from early stages.
• Bachelor’s degree required.
• Ability to work in person when needed with the CEO.
• Strong product fundamentals, including customer discovery, problem definition, prioritization, requirements writing, roadmap planning, execution management, launch planning, and post-launch iteration.
• Proven ability to translate strategic vision into products that customers use and love.
• Strong track record of balancing user experience, business impact, technical feasibility, operational complexity, and scalability.
• Data-driven approach, with experience digging into data, defining clear goals, and driving teams to ship products that deliver measurable impact.
• Experience working closely with cross-functional teams, including Engineering, Design, Data, Operations, Customer Support, Go-to-Market, and executive stakeholders.
• Exceptional written and verbal communication skills, with the ability to synthesize complex concepts for diverse audiences.
• Experience facilitating cross-functional collaboration and influencing without direct authority.
• Ability to thrive in a fast-moving, ambiguous environment while maintaining clarity, structure, and accountability.

Preferred Qualifications

• Experience in startups, healthcare, health-tech, or wellness industries.
• Experience with e-commerce, subscription systems, marketplace platforms, customer portals, partner platforms, or operationally complex digital products.
• Familiarity with direct sales, MLM, affiliate, or partner network models.
• Experience working with regulated industries or compliance frameworks, such as HIPAA, FDA, or healthcare compliance.
• Experience building products that require coordination across customer experience, operations, compliance, fulfillment, support, and business stakeholders.
• Proficiency with product management and collaboration tools such as Linear, Figma, Miro, Jira, Notion, or similar platforms.
• Technical background or strong fluency in working with engineering teams.
• Experience partnering directly with executive leadership in a high-growth or early-stage environment.

Who You Are

• A builder who thrives at the intersection of vision, systems, and execution, and ships products that prove it.
• Someone who can think strategically while remaining hands-on in shipping and iterating on products.
• Deeply customer-focused and committed to understanding user needs and building products that solve real pain points.
• Highly attuned to the needs of Brand Partners and able to translate their feedback into scalable product solutions.
• A systems thinker who understands dependencies across digital products, operational workflows, partner enablement, customer support, and business outcomes.
• Comfortable navigating ambiguity and creating clarity where processes, priorities, or requirements are still evolving.
• Highly organized, self-directed, and resourceful, with the ability to drive products from concept to launch.
• A strong communicator who creates alignment across diverse stakeholders and keeps teams focused on outcomes.
• Comfortable working side-by-side with executive leadership and cross-functional teams to build high-quality products.
• Able to balance speed, quality, customer experience, technical feasibility, compliance considerations, and business impact.
• Passionate about improving healthcare experiences and building products that support both customers and partners.
• Aligned with EllieMD’s core values: Accountability, Collaboration, Excellence, Integrity, and Care.

Compensation & Structure

• Contract Role: Starting as a 1099 contractor.
• Future Conversion: Planned transition to full-time W2 in 2026.
• Compensation: $170,000-$190,000 (commensurate with experience)
• Benefits: Planned upon full-time conversion.

Equal Opportunity Statement

EllieMD is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees. We welcome applicants from all backgrounds, identities, and levels of experience.