Senior Product Designer (UI/UX)

SR. PRODUCT DESIGNER (UI/UX) — SEEKING

Product  |  Full-Time, Salaried  |  Reports to Head of Product

We are not hiring another UI designer. We are hiring the designer who will change how our members see, think about, and act on the information we put in front of them.

Company  Seeking.com (Reflex Media)

Location  Remote, anywhere in the USA

Compensation  $80,000 to $170,000 base

Travel  Required for team weeks, user research, and quarterly planning in Las Vegas

About the Role

Seeking.com is the world's largest premium dating platform, founded and led by an MIT alumnus and headquartered in Las Vegas. We work at the intersection of technology, consumer psychology, and product design at the highest level. Our mission is to help people foster genuine relationships and find love, and to rethink how social platforms can advance human connection.

We are hiring the Product Designer who is going to help us design the next generation of Seeking, and we are looking for a specific kind of designer. Not the designer who makes screens prettier. The designer who changes what a screen is for. We want someone who will rethink how we present information to our members so they can make better decisions, and faster ones: who to talk to, who to trust, what to say, when to act, when to hold back.

You will own the end-to-end design of the Seeking core experience across web and native mobile: onboarding, discovery, matching, messaging, profile, and subscription surfaces. You will be a true partner to our Product Managers, sharing the load on research, prototyping, spec, and instrumentation, and you will hold the visual and interaction bar for the whole platform.

This role is open at two levels: Product Designer and Sr. Product Designer. Level and placement in the salary band are determined by depth of shipping history, ownership scope, and demonstrated impact on real customers. The role is the same shape at both levels; the Sr. level carries broader scope, more autonomy, and higher expectations on systems thinking and mentorship.

This role may also be a fit for candidates whose current title is Product Designer, Sr. Product Designer, UX Designer, Interaction Designer, UX Architect, Design Engineer, Founding Designer, Staff Designer, or IC Design Lead. If your day-to-day is designing and shipping products that move real customer outcomes, you should apply regardless of title. If your idea of design ends at pixels and Figma comments, do not apply. If you think about design as a decision-making tool and can point to work that has changed how real users understand or act on information, keep reading.

You treat every stakeholder like a client. You ask the sharp questions first. You listen to understand what they are actually trying to build. And then you show, not tell. Design work you are proud of has always been an argument, and you know how to make one. If your instinct in a meeting is to answer questions and wait to be evaluated, this is not your role. If your instinct is to walk in with a point of view, ask better questions than the founder asked you, and put a real proposal on the table, keep reading.

What You'll Own

Information Design & Decision Support

• Rethink how information is presented on Seeking so members can make better decisions and faster decisions. Every screen is an argument for what the member should do next; you own the argument.
• Design for cognitive load. Decide what to show, what to hide, and what to defer. Kill decoration that costs comprehension.
• Turn raw signal (profile data, verification state, activity, compatibility signals) into interfaces members can read at a glance.

End-to-End Product Design

• Own the design of the Seeking core experience across web and native iOS and Android: onboarding, discovery, matching, messaging, profile, and subscription surfaces.
• Move from insight to prototype to production. Wireframes, flows, interaction specs, high-fidelity design, and design QA at ship.
• Set and evolve the design system so the platform reads as one product, not five.

Research, Prototype, Validate

• Conduct or co-lead user research with the PM. Sit in on interviews, watch session recordings, read the tickets.
• Prototype in Figma, Framer, or code (v0, Lovable, Cursor) to test ideas with real members before an engineer touches them.
• Plan and run usability testing on the flows you own, and instrument the metrics that will tell you whether the design actually helped.

Agentic Operating Model

• Use Claude, Claude Code, Cursor, and comparable tools every day to accelerate exploration, ideation, and production.
• Build and refine agent workflows that take work off your plate and let you produce at scale on your own.
• Contribute to a growing internal playbook so the whole design and product team compounds.

Required Qualifications (Both Levels)

• A portfolio of shipped consumer product work with real users and referenceable outcomes. If your case studies do not name the metric your design moved and by how much, this is not the role for you.
• A demonstrated point of view on information design. Not "here is a nicer version": "here is why the old version made the member think about the wrong thing."
• Demonstrated ability to do the work, not just direct it. Recent design work where you personally drove the research, the flow, the prototype, and the design QA.
• Expert Figma. Component systems, auto-layout, prototyping, tokens, and multi-file library management.
• Fluency in modern prototyping tools that put working software in front of a user in hours, not weeks (Framer, v0, Lovable, Cursor, Replit, or comparable).
• Daily, fluent use of agentic AI tools (Claude, Claude Code, Midjourney, MCP-based workflows, or comparable). You will be asked to demonstrate this in the interview.
• Technical fluency. You read code, understand HTML, CSS, and component-based frontend, and can spec responsive and native behavior clearly.
• Hands-on fluency with product analytics (Amplitude, Mixpanel, Firebase, or comparable), session recording tools, and A/B testing. You measure whether your work worked.
• Systems thinking. You see the user motivation, the data event, the downstream retention impact, and three ways the same problem could be solved better.
• Outstanding written and verbal communication. You can defend a design decision to the CEO with the same conviction you can defend it to an engineer.

Level & Experience

Product Designer

• Two to four years of product design experience, ideally in consumer B2C, mobile, or subscription businesses.
• At least one feature or flow you personally designed end-to-end from concept through launch, with a measurable customer outcome you can quote.
• Rising-star trajectory. You have been promoted quickly, taken on scope beyond your title, or shipped work that outpaces peers with more experience.
• Comfortable owning a defined surface with mentorship from the Sr. Designer, PM, and Head of Product.

Sr. Product Designer

• Five or more years of product design experience, with meaningful time as a Sr. Designer, Staff Designer, Founding Designer, or IC Design Lead. Title-flexible, output-strict.
• Multiple shipped products or features you owned end-to-end, with measurable outcomes you can quote.
• Owns both craft and direction. Sets the visual and interaction bar, drives design decisions across surfaces, and can defend a call to the Head of Product and CEO.
• Comfortable being a mentor and reviewer for other designers as the design function scales.

Preferred Qualifications (Both Levels)

• Prior work in dating, social, marketplace, subscription, or other consumer-focused product categories where engagement and retention are the primary levers.
• Front-end fluency (HTML, CSS, JavaScript) sufficient to ship small changes yourself or to prototype in code.
• Background in information architecture, data visualization, editorial design, or human-computer interaction.
• Experience setting up local agent environments (custom orchestration, self-hosted MCP servers).
• Public work we can see: portfolio, prototypes, case studies, Dribbble/Behance/personal site, or an agent toolkit you have shared.
• Bachelor's degree or higher in design, human-computer interaction, or a related field. Not required. We value the work over the credential, but credentials help when the work is also there.

Compensation & Benefits

• Base salary: $80,000 to $170,000, commensurate with experience and level. The lower half of the band anchors the Product Designer level; the upper half anchors the Sr. Product Designer level.
• Full-time, salaried, fully remote within the US. Strong preference for candidates open to relocating to Las Vegas, NV.
• 99% coverage of our medical base plan, dental, and vision insurance. 65% coverage for qualified dependents. 100% coverage of short-term disability, long-term disability, and life insurance for qualified employees. 50% 401(k) match up to 6% per month. Flexible Spending Account. Flexible paid time off.
• Direct exposure to the CEO from day one, and a clear growth path as design scope expands.

How We'll Meet: One Shot with the CEO

If we like your application, you will get one meeting with the founder and CEO of Seeking. We do not want an interview. We want a pitch. Come ready to treat him like a client.

Study the product before you show up. Ask the questions a designer asks a client to understand what he is actually trying to build. Then convince him, by showing not telling, how you would redesign Seeking to make it great. Bring mocks, sketches, a Figma file, a Loom walk-through, a prototype you built the night before, or a napkin drawing you make on the call. We do not care what medium. We care that you came to build with us, not to be evaluated by us.

Candidates who show up to answer questions and wait to be told whether they are good enough do not advance. Candidates who show up with a point of view, ask sharp questions, and put a real proposal on the table do. This is how we hire, because this is how the job is done. We would rather see the shape of your thinking on day zero than find out on day thirty that it was all talk.

Equal Opportunity Employer

Reflex Media is an equal opportunity employer committed to diversity and inclusion in the workplace. We strictly prohibit discrimination of any kind. Candidates are encouraged to apply for qualified positions regardless of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, or any other protected characteristics as outlined by federal, state, or local laws. Reflex Media's hiring decisions are based solely on qualifications, merit, and the needs of the company. All offers of employment are contingent upon the completion of a full background and reference check.