Senior Partner Lifecycle Marketing Specialist

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.

If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple: End Cyber Risk. We’re looking for a Senior Partner Lifecycle Marketing Specialist to be a part of making this happen.

About the Role

The Partner Lifecycle Marketing Specialist is responsible for executing marketing programs that drive partner onboarding, activation, engagement, retention, and growth across the partner lifecycle. This role works closely with Partner Sales, Partner Marketing, Revenue Marketing, Enablement, and Operations teams to create scalable partner journeys that increase program participation, accelerate partner productivity, and drive partner-sourced pipeline and revenue. The ideal candidate is a strong marketing executor with a passion for partner ecosystems, customer journeys, campaign optimization, and measurable business outcomes.

Responsibilities

• Execute partner lifecycle marketing programs that support partner recruitment, onboarding, activation, engagement, retention, and growth.

• Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs.

• Support partner onboarding initiatives designed to accelerate time-to-first-opportunity and time-to-first-sale.

• Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and partner events.

• Partner with Channel Sales, Partner Enablement, and Marketing teams to identify lifecycle milestones and engagement opportunities.

• Segment partner audiences based on partner type, performance, engagement, geography, and business objectives.

• Coordinate campaign execution through marketing automation, CRM, and partner management platforms.

• Track, analyze, and report on key lifecycle metrics including engagement, activation, program adoption, pipeline contribution, and revenue impact.

• Identify optimization opportunities based on performance data and implement improvements to partner journeys and campaigns.

• Support partner-facing webinars, virtual events, workshops, and enablement programs.

• Maintain campaign documentation, reporting, and operational processes to ensure program scalability and effectiveness.

Who You Are​

• Experience executing multi-channel marketing campaigns and nurture programs.

• Experience working with marketing automation and CRM platforms.

• Strong project management, communication, and organizational skills.

• Demonstrated ability to analyze campaign performance and make data-driven recommendations.

• Proficiency with Microsoft Office and marketing reporting tools.

Minimum Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related discipline.

• 2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a related field.

Preferred Qualifications

• Experience supporting channel, reseller, MSP, MSSP, distributor, alliance, or strategic partner programs.

• Experience working in a cybersecurity, SaaS, cloud, or enterprise technology environment.

• Familiarity with Partner Relationship Management (PRM) platforms.

• Understanding of partner-sourced, partner-influenced, and co-sell pipeline metrics.

• Experience supporting partner events, webinars, and enablement programs.

• Knowledge of account-based marketing (ABM) and partner marketing best practices.

• Experience collaborating with sales, channel, and revenue operations teams.

• Certifications in marketing automation, CRM platforms, or digital marketing disciplines are a plus.

On-Camera Policy

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2025), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024-2026), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values  

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.  

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  

All wolves receive compelling compensation and benefits packages, including:  

• Equity for all employees 

• Flexible time off and paid volunteer days 

• 401k match

• Training and career development programs 

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

• Robust Employee Assistance Program (EAP) with mental health services 

• Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodation by emailing [email protected]. View our Hiring Page to learn more about our application process.

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). 

• Background checks are required for this position.  

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).  Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations. 

The base salary range for this job family is 70,200 to 189,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.