Senior Media Planner

Please Note

To best support our clients and teams, this role is open to candidates who live in the Pacific, Mountain or Central Time Zones. Because we work closely with partners in these regions, being in closer proximity helps us stay connected and collaborative. Occasional travel to client locations or team events may also be part of the role.

About Us

At KH + Madden (KHM), we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too.

We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With KHM's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action.

We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

About You

You're a strategic thinker who combines data, insights, and creativity to develop media plans that drive results. You thrive in a fast-paced agency environment, enjoy collaborating across teams, and have a strong understanding of media planning and buying. You're comfortable managing multiple projects, presenting recommendations to clients and internal stakeholders, and mentoring junior team members. You stay current on industry trends and are passionate about using research and analytics to inform media strategy.

About the Job

As a Senior Media Planner, you'll play a key role in developing, executing, and optimizing media strategies that align with client marketing objectives. You'll leverage audience insights, media research tools, and performance data to build effective media plans and recommend the right channel mix to reach target audiences.

Working closely with account teams, creative partners, vendors, and clients, you'll oversee campaign execution, monitor performance, and make strategic recommendations that maximize results. In addition to managing day-to-day planning responsibilities, you'll help guide and mentor junior team members while contributing to agency growth initiatives and new business opportunities.

What You'll Be Doing

• Develop strategic media plans based on client objectives, audience insights, and market research.
• Collaborate with media team members to evaluate data and determine optimal media mixes and channel strategies.
• Utilize media research and audience tools, including Resonate, MRI, Vivvix, and GWI, to inform planning recommendations.
• Assist with media budget development and establish campaign objectives.
• Create and present media strategies and tactical plans for client and internal approval.
• Manage the execution of media plans, ensuring campaigns launch successfully and perform effectively.
• Monitor campaign performance, identify optimization opportunities, and provide actionable insights and recommendations.
• Oversee media reporting and communicate key learnings that help evolve future strategies.
• Manage vendor relationships and participate in media vendor meetings, presentations, and industry events.
• Handle media authorizations, budget tracking, invoice reconciliation, and related administrative functions.
• Conduct competitive research and analyze media spending trends to support planning efforts.
• Contribute to agency thought leadership, points of view (POVs), and new business initiatives.
• Mentor, motivate, and delegate work to Media Planners and Coordinators, fostering professional growth and team development.
• Participate in agency and departmental training programs to stay informed on industry trends and emerging opportunities.
• Support hiring efforts through candidate interviews and contribute to performance evaluations of direct reports.

What You Need to Succeed

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred.
• 3+ years of media planning experience within an agency environment required.
• Strong understanding of media planning, buying, audience targeting, and campaign optimization.
• Experience using media planning and research tools such as Resonate, MRI, Vivvix, GWI, or similar platforms.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong analytical and mathematical abilities with the ability to interpret data and make strategic recommendations.
• Exceptional organizational skills, attention to detail, and ability to manage multiple priorities simultaneously.
• Ability to confidently present information and recommendations to clients, colleagues, and leadership teams.
• Proficiency with Microsoft Office and media planning, reporting, and accounting systems.
• Demonstrated leadership skills with experience mentoring or guiding junior team members.
• Ability to work collaboratively across teams while managing projects independently.

What You'll Get from Us

We see your success as our success. When you join our team, you'll get:

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

Don't Meet Every Requirement?

That's okay! At KHM we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.

Round 2: An interview with some of the awesome teammates you'll collaborate with.

Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

KHM is an Equal Opportunity Employer. #LI-REMOTE