Senior Media Buyer
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Talkshoplive
Nashville, TN, US
Summary
The Senior Media Buyer will plan, launch, and optimize performance campaigns across Google and Meta to drive sales for the TalkShopLive Marketplace. This role involves managing full-funnel strategies, executing creative testing, and delivering actionable performance reporting.
Job Description
The role
We’re looking for a hands-on Media Buyer to plan, launch, and optimize performance campaigns that support TalkShopLive’s Marketplace. This role focuses on driving measurable outcomes for artists, authors, celebrities, and creators across album launches, book releases, merchandise and limited edition drops.
This is a fast-paced, launch-driven environment with multiple campaigns running concurrently. You’ll be responsible for translating run-of-show launch plans into effective paid media executions.
What you’ll do
- Execute and optimize performance campaigns across Google Ads and Meta (Facebook/Instagram) to drive Marketplace sales
- Build and manage full-funnel campaigns, including prospecting, retargeting, re-engagement, and launch-surge moments
- Turn launch calendars and creator priorities into paid media execution, including budgets, targeting, pacing, and creative setup
- Build, test, and refine audience strategies across interests, custom segments, lookalikes, and site activity
- Launch and iterate on creative testing (hooks, offers, formats, placements) in partnership with creative teams
- Monitor performance daily and optimize toward efficiency and scale, balancing cost, conversion, and return
- Deliver clear weekly and launch-level reporting focused on insights, learnings, and next steps
- Identify scalable vertical-specific playbooks and codify learnings into repeatable best practices
What We’re Looking For
- 5+ years of hands-on experience managing Meta Ads and Google Ads in a performance-driven environment (e-commerce and/or marketplace strongly preferred).
- Demonstrated ability to manage multiple simultaneous launches and move quickly without sacrificing quality.
- Strong analytical skill set: comfortable making decisions from performance data, building simple models, and explaining results to non-specialists.
- Solid understanding of measurement fundamentals: pixels/events, attribution basics, UTMs, and platform-to-analytics reconciliation.
- Excellent communication and project management skills; dependable follow-through with cross-functional partners.
- Comfortable owning execution end-to-end (this is not a “strategy-only” role).
Nice to have
- Experience running TikTok Ads and/or building a channel from test phase to scale.
- Experience marketing entertainment, talent/creator-led products, limited drops, or event-based commerce.
- Familiarity with GA4, Google Tag Manager, and incrementality testing concepts.
- Experience with retail media / performance creative best practices for short-form video.
Prior work in high-growth startups or similarly fast-paced environments.
What We Offer
- Competitive salary and benefits package
- Opportunity to work with a talented and passionate team in a fast-paced, innovative environment
- Professional development opportunities and a supportive learning culture
About TalkShopLive
TalkShopLive is a leading live commerce platform where creators, brands, and retailers connect with audiences through interactive, shoppable video. As a remote-first company, we build technology at the intersection of media, commerce, and community. TalkShopLive is powering the future of shopping.
