Senior Marketing Manager - Retail Media GTM & Expansion

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager - Retail Media GTM & Expansion based in the United States.

This role sits at the intersection of retail media, adtech, and global market expansion, driving how retailer partnerships are activated, scaled, and commercialized across multiple geographies. You will be the first dedicated marketing hire focused on building and owning the go-to-market motion for retail media partners, shaping how solutions are positioned, sold, and expanded globally. Working closely with sales, product, and leadership teams, you will translate complex value propositions into clear, repeatable marketing and commercial strategies. This is a highly strategic yet hands-on role where you will define playbooks, execute campaigns, and directly engage with retail media leaders at major global retailers. You will also play a key role in expanding into new markets such as LATAM and EMEA, ensuring consistent and scalable growth across regions. This is a builder role for someone who thrives in ambiguity, enjoys working directly with clients, and wants to create structure where none exists today.

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Accountabilities

• Own and execute retailer-specific go-to-market (GTM) strategies across existing retail media partner accounts, ensuring alignment with commercial and growth objectives.
• Lead expansion efforts into new international markets, including LATAM and EMEA, defining localized marketing and GTM approaches.
• Develop and run retail media marketing programs that support media sales, strengthen partner relationships, and drive revenue impact.
• Build a scalable GTM and expansion playbook that can be reused and adapted as new markets and accounts are added.
• Partner closely with sales and demand generation teams to create enablement materials, messaging frameworks, and tools that accelerate deal cycles.
• Own market and competitive intelligence across assigned accounts and regions, tracking retailer priorities, category trends, and industry shifts.
• Act as a client-facing marketing lead, engaging directly with retail media stakeholders to align on strategy, performance, and opportunity areas.
• Translate insights from the field into structured marketing strategies that improve consistency, scalability, and commercial effectiveness.

Requirements

• 5–8 years of marketing experience, ideally within retail media, adtech, retail media networks, or commercial/partner marketing environments.
• Experience working in startup or high-growth environments, with comfort building processes and playbooks from scratch.
• Strong client-facing experience, with the ability to represent a platform or solution confidently in strategic retailer conversations.
• Demonstrated ability to operate both strategically and tactically, moving between high-level GTM design and hands-on execution.
• Strong collaboration experience with sales teams and understanding of how marketing directly drives revenue outcomes.
• Systems-oriented mindset with a focus on scalability, repeatability, and structured growth.
• Excellent writing and communication skills, with the ability to simplify complex value propositions.
• Solid understanding of retail media ecosystems, including how retailers monetize inventory and how brands engage with retail media networks.
• Comfortable in fast-paced, ambiguous environments with a strong bias for action and ownership.
• Preferred / Bonus experience:
  • Experience in account management or client services within retail media or platform businesses.
  • Exposure to retail media networks, programmatic advertising, or in-store media environments.
  • Experience launching or scaling marketing efforts in international markets (LATAM, EMEA, APAC).
  • Familiarity with enterprise retail sectors such as grocery, convenience, or specialty retail.
  • Experience owning a regional or market-level GTM motion from scratch.

Benefits

• Competitive compensation aligned with experience and market benchmarks
• Remote-first flexibility within the United States
• Opportunity to define and build a global retail media GTM function from the ground up
• High ownership role with direct impact on commercial growth and international expansion
• Close collaboration with senior leadership across marketing, sales, and product
• Exposure to leading global retail media networks and enterprise retail partners
• Fast-paced, high-growth environment with significant career development potential
• Opportunity to shape industry-defining retail media strategies across multiple regions
• Strong autonomy with the ability to influence strategy and execution end-to-end

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How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

 Why Apply Through Jobgether? 

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