Senior Manager, Product Marketing
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Greenway Health
US
Summary
The Senior Manager is responsible for defining and operationalizing market-facing product value, including positioning, messaging, and competitive intelligence. They act as the source of truth for product value across internal departments to ensure a consistent evidence-based story.
Job Description
The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market-facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.
Essential Duties and Responsibilities:
- The Senior Manager is expected to operate with high autonomy, executive presence, and strong cross-functional influence.
- This is an individual contributor role with no people-management accountability.
- Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization.
Greenway Health is a leading health information technology company delivering enterprise-wide healthcare platform solutions that support clinical, financial, and patient engagement workflows for thousands of independent ambulatory practices across primary care, pediatrics, FQHCs, orthopedics, OB-GYN, and other specialties. Novare™ by Greenway Health® builds on Greenway’s proven EHR, evolving it from a trusted system of record into an AI-driven ecosystem designed to restore the heart of medicine and put clinicians back at the center of care. Backed by clinical, financial, and technology experts, Greenway helps practices grow profitably, remain compliant, operate efficiently, and improve patient outcomes. For more information, visit www.greenwayhealth.com.
Founded
1977
Company size
1,001-5,000 employees
Industry
IT Services and IT Consulting
Org type
Privately Held
Headquarters
Tampa, Florida
Greenway Health is a leading health information technology company delivering enterprise-wide healthcare platform solutions that support clinical, financial, and patient engagement workflows for thousands of independent ambulatory practices across primary care, pediatrics, FQHCs, orthopedics, OB-GYN, and other specialties. Novare™ by Greenway Health® builds on Greenway’s proven EHR, evolving it from a trusted system of record into an AI-driven ecosystem designed to restore the heart of medicine and put clinicians back at the center of care. Backed by clinical, financial, and technology experts, Greenway helps practices grow profitably, remain compliant, operate efficiently, and improve patient outcomes. For more information, visit www.greenwayhealth.com.
Founded
1977
Company size
1,001-5,000 employees
Industry
IT Services and IT Consulting
Org type
Privately Held
Headquarters
Tampa, Florida
