Senior Manager, National Accounts - Medical
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Face Reality
US
Summary
The Senior Manager of National Accounts is responsible for developing and executing a national strategy to drive revenue growth and expand enterprise partnerships within the medical and aesthetics sectors. This role involves leading contract negotiations, managing key account relationships, and collaborating cross-functionally to ensure operational execution and performance targets are met.
Job Description
The Senior Manager of National Accounts - Medical is responsible for developing, leading, and executing Face Reality’s national accounts strategy to drive sustainable revenue growth, expand enterprise partnerships, and deepen long-term strategic relationships. This role owns the performance of key national and multi-location partners, including MSOs, large medspa groups, dermatology platforms, educational institutions, and other high-impact strategic accounts.
This role requires a strategic, consultative leader with deep experience in professional skincare, aesthetics, or adjacently aligned B2B categories. The Senior Manager of National Accounts - Medical will collaborate cross-functionally with Marketing, Sales, Education, Finance, Customer Service and Operations, to ensure national agreements translate into execution, engagement, and measurable growth.
KEY RESPONSIBILITIES / ESSENTIAL FUNCTIONS
National Accounts Strategy & Growth
- Develop and execute a comprehensive national accounts strategy aligned with Face Reality’s growth priorities and brand values
- Identify, target, and secure new national partnerships across professional skincare, aesthetics, dermatology, and education channels
- Drive expansion within existing national accounts through portfolio adoption, program utilization, and multi-location rollout strategies
- Lead annual and quarterly account planning, including growth forecasts, and execution milestones
Strategic Account Leadership
- Serve as the executive point of contact for key national partners, building trusted relationships with C-suite and senior decision-makers
- Lead contract negotiations including pricing structures, terms, rebates, compliance requirements, and value-added programs
- Ensure national contracts are effectively operationalized and executed at the regional and local level
- Deliver executive business reviews highlighting performance, insights, and growth opportunities
Revenue & Financial Management
- Own revenue, margin, and profitability targets for national accounts
- Partner with Finance to manage forecasting, budgeting, and trade or program investments
- Monitor performance against goals, proactively identifying risks and corrective actions
- Evaluate ROI on national initiatives, pilots, and partnership programs
Cross-Functional Collaboration
- Partner closely with Marketing to align national accounts with brand strategy, launches, promotions, and educational initiatives
- Collaborate with Education and Acne Expert Success to ensure training, onboarding, and engagement support long-term retention and performance
- Work with Operations and Supply Chain to support forecasting, inventory needs, and scalable execution
- Provide market and partner insights to inform product development, programs, and future innovations
Leadership & Development
- Establish clear performance expectations, KPIs, and development plans
- Foster a consultative, data-driven, and customer-centric sales culture
- Serve as a mentor and strategic leader across the broader sales organization
- Supervise Associate National Account Manager
Market & Industry Expertise
- Maintain deep knowledge of the professional skincare and aesthetics landscape, including competitive dynamics, emerging channels, and industry trends
- Represent Face Reality at key industry events, trade shows, and national partner meetings
- Translate market insights into actionable strategies that strengthen Face Reality’s leadership position
QUALIFICATIONS
Education and Experience:
- Bachelor’s degree in Business, Marketing, or a related field required (MBA or advanced degree preferred)
- 10– 12 years of progressive sales or account leadership experience
- Proven success managing national or enterprise-level accounts within skincare, aesthetics, beauty, dermatology, or professional B2B environments
- Demonstrated experience negotiating and executing complex national agreements
- Strong financial acumen, including forecasting, P&L ownership, and ROI analysis
- Experience leading and developing high-performing teams
Preferred
- Experience within professional skincare or education-led brands
- Experience working with MSOs, PE-backed platforms, or multi-location partners
- Esthetician license or professional skincare background a plus
SKILLS & COMPETENCIES
- Strategic thinking with the ability to translate vision into execution
- Executive presence and strong consultative selling skills
- Advanced negotiation and relationship management capabilities
- Exceptional communication, presentation, and influencing skills
- Data-driven decision-making and analytical mindset
- CRM and sales analytics proficiency
- Willingness and ability to travel to accounts with a valid driver’s license, reliable vehicle, and a clean driving record, as verified through a DMV screening process
PHYSICAL REQUIREMENTS:
To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions, provided such accommodations do not impose an undue hardship. The physical demands of this role include frequent sitting, standing, walking, lifting and carrying items under 25 lbs, pushing/pulling, extending/reaching, grasping objects, climbing, stooping/crouching/kneeling, and keyboarding. The position also requires constant driving, speaking, hearing to exchange information, and both near and far visual acuity. Twisting and other activities may occur occasionally. A detailed breakdown of physical demand frequency is available upon request.
Salary: $145k - $165 base plus commission and full benefits package *Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.
Face Reality Skincare was founded in 2005 by licensed esthetician Laura Cooksey and her business partner Patrick Romani. What started as a small acne clinic in San Leandro, CA, has grown to an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts.
Our holistic and comprehensive acne training teaches skincare professionals how to identify and treat even the most stubborn acne cases using Face Reality’s treatment protocol. With a guarantee of visible results in 90 days, our adaptive method addresses all acne types and severities with a fully customized routine of efficacious products to meet each client’s unique skin needs.
In addition to our training program, Certified Acne Experts get exclusive access to advanced education, business tools, and a dedicated support team of in-house estheticians who provide protocol and business guidance. Interested in learning more? Visit facerealityskincare.com to find a Certified Acne Expert in your area, or pros.facerealityskincare.com to become a Certified Acne Expert.
Founded
2005
Company size
51-200 employees
Industry
Wellness and Fitness Services
Org type
Partnership
Headquarters
Danville, California
Face Reality Skincare was founded in 2005 by licensed esthetician Laura Cooksey and her business partner Patrick Romani. What started as a small acne clinic in San Leandro, CA, has grown to an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts.
Our holistic and comprehensive acne training teaches skincare professionals how to identify and treat even the most stubborn acne cases using Face Reality’s treatment protocol. With a guarantee of visible results in 90 days, our adaptive method addresses all acne types and severities with a fully customized routine of efficacious products to meet each client’s unique skin needs.
In addition to our training program, Certified Acne Experts get exclusive access to advanced education, business tools, and a dedicated support team of in-house estheticians who provide protocol and business guidance. Interested in learning more? Visit facerealityskincare.com to find a Certified Acne Expert in your area, or pros.facerealityskincare.com to become a Certified Acne Expert.
Founded
2005
Company size
51-200 employees
Industry
Wellness and Fitness Services
Org type
Partnership
Headquarters
Danville, California