Senior Manager, Event Marketing & Experiences, NAM
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Salomon
Ogden, UT, US
Summary
The Senior Manager is responsible for the brand presence and execution of events in North America across Performance and Sportstyle categories. This role involves managing agency partners, developing event strategy playbooks, and ensuring cross-functional alignment with brand and trade marketing teams.
Job Description
Company Description
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
Job Description
OVERVIEW
The Senior Manager, Event Marketing & Experiences, is responsible for the brand presence and execution at events in North America across Performance and Sportstyle. In this capacity, this role will own agency briefing, execution, and reporting on events. This person will manage our network of agency partners, ensuring projects are aligned with global guidelines. Success in this role is dependent on cross-functional work with brand, field, and trade marketing. The Senior Manager, Event Marketing & Experiences looks for innovative way to connect with core sport communities through in-person events. This role will demonstrate the return on investment on sponsorship and events.
SCOPE OF WORK: All footwear, apparel and gear for Performance & Sportstyle
ESSENTIAL DUTIES & RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
- Build event strategy playbooks and tiering to support the full North America community and cultural event ecosystem
- Lead the planning, execution and post-event analysis of all Tier 1 owned events and Sponsored Events
- Support consumer experience team with a focus on both acquisition (new consumers at events) and retention (S/Plus loyalty program member weekends)
- Manage event logistics and budgeting to ensure successful outcomes
- Scout and manage the brand agency network
- Manage event ecosystem inclusive of community & media partnerships, owned retail, wholesale partners and other opportunities as needed in partnership with trade, field and brand marketing teams
- Identify key event marketing trends, consumer insights and competitive landscape to inform strategic decision-making
- Where applicable, connect the online/offline consumer journey for events
- Expected job-related travel, up to 50%
Qualifications
REQUIRED EDUCATION & EXPERIENCE
10-12 years experience in event marketing, or related field.
Experience in contract negotiations, athlete and/or influencer and ambassador team management.
B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience
QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Planning, organizing and project management
- Manage a complex network of global and local event stakeholders
- Troubleshooting and discernment
- Cross-functional group collaboration
- Strong self-awareness and ability to work with a diverse group of stakeholders
- Excellent communication skills
- Self-motivated with the ability to manage multiple projects at once
- Budget management
Additional Information
PHYSICAL DEMANDS & WORKING ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
