Senior Director of Marketing
Boost your chances before you apply.
Kranz Consulting
US
Summary
The role involves building and leading the marketing function from the ground up, focusing on brand strategy and positioning for a technical audience. The Senior Director will manage a small team while remaining hands-on with high-priority campaigns and collaborating with executive leadership.
Job Description
The Role
We're partnering with one of our clients to hire a Senior Director of Marketing. This role will be focused on building and leading the marketing function from the ground up, reporting directly to the CEO of this real-time data infrastructure company. You'll set strategy and brand direction for the company while staying hands-on with the campaigns and content that need senior-level judgment. You'll manage a small team — directing their priorities while personally driving the initiatives that matter most.
This role suits someone who has led marketing at a growing technical company, is comfortable without a large team beneath them, and moves easily between strategy and execution.
What You'll Do
● Own marketing strategy and brand positioning, aligned to company-wide revenue and growth goals
● Define messaging for a technical, developer-and-enterprise audience, and represent the brand voice in external materials like the website, sales enablement, and thought leadership
● Personally lead high-priority campaigns, content, and launches that require senior ownership
● Set direction and priorities for the events contractor and Marketing Operations team member, coaching them on strategy while they handle execution
● Partner cross-functionally with Sales, Product, and Engineering to align launches and messaging with the roadmap
● Serve as the senior marketing voice in leadership conversations with the CEO, CTO, and Head of Finance/RevOps
● Own the marketing budget, vendor relationships, and team KPIs, and build out process as the function matures
What We're Looking For
● 8+ years of marketing experience, with at least 3-5 years in a senior leadership role (Director or above) at a B2B or technical company
● Proven ability to operate as both a strategic leader and an individual contributor — comfortable being hands-on when needed
● Experience managing marketing operations, campaigns, and/or events, either directly or through a small team
● Strong written and verbal communication skills; able to translate technical concepts into compelling narratives
● Experience partnering closely with executive leadership (CEO, CTO, or equivalent)
● Comfort operating in a fast-moving, resource-lean environment where you're building process as you go
● Demand generation experience, with a track record of building or running campaigns that drive pipeline
● Familiarity with the data infrastructure, streaming, or open-source developer tools space is a strong plus
Nice to Have
● Experience marketing to both developer and enterprise buyer audiences
● Background in product marketing or brand strategy
● Experience scaling a marketing team from a small base
Why Join Us
This is a rare opportunity to shape a marketing function from an early stage, with direct access to the CEO and a real seat at the leadership table. You'll have the autonomy to set strategy and the support to execute it, backed by a company solving real problems in the data streaming space.
For 30 years, Kranz Consulting has advised and supported entrepreneurs and founders through the complexities of building high-growth businesses, and over 2,500 companies stand as a testament to our ability to turn entrepreneurial innovation into superior valuation. With 300+ career consultants nationwide, we offer project-based services and a fractional accounting model to provide the flexibility you need to grow. Kranz’s team is comprised of emerging growth consultants, technical accounting gurus, industry CFOs, prior external auditors, and fund administration professionals who bring decades of collective experience, customized solutions and fresh perspectives to your toughest challenges.
Company size
201-500 employees
Industry
Accounting
Org type
Privately Held
Headquarters
San Francisco, California