Senior Digital Marketing Manager

Job DetailsJob Location: Miami, FL 33166Salary Range: $85,000.00 - $100,000.00 Salary/yearUnivista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes. The ideal candidate is a passionate digital strategist with deep, hands-on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is comfortable advising senior leaders, and thrives as the "go-to" expert. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences.

Key Responsibilities

Digital Strategy & Architecture

Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize
Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives
Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against
Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership

Channel Ownership & Performance

Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation
Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth
Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth
Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration

Performance Intelligence

Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes
Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties
Translate performance data into strategic recommendations; bring the insight and action, not just the metric

Standards & Governance

Develop and enforce digital best practices, channel playbooks, and quality standards across the organization
Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements
Evaluate and recommend new platforms, tools, and technologies to keep UniVista ahead of the curve

QualificationsQualifications & Credentials 

Bachelor's degree in Marketing, Communications, Digital Marketing, or related field
Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar)
Deep expertise in at least one major digital channel or platform
Proven track record of improving digital performance and driving measurable results
Strong analytical skills with ability to interpret data and derive actionable insights
Excellent written and verbal communication skills
Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.)
Ability to think strategically while managing tactical details
Strong project management and cross-functional collaboration skills 

Desired Experience:  

Experience in regulated industries (insurance, financial services, etc.)
Familiarity with compliance requirements for digital marketing
Experience leading digital transformation or channel optimization initiatives
Knowledge of customer acquisition, retention, and lifetime value strategies
Experience with A/B testing and experimentation methodology
Bilingual capabilities (English/Spanish) a plus 

ABOUT US

We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas! Our team helps families and businesses protect what matters most, through auto, home, life, and commercial insurance solutions built around each client’s needs.

We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for growth from your first day in the office to owning your own location. If you are bilingual, driven, and want a career that rewards your work, you have found the right team.

🌟 WHY JOIN US

We know talented bilingual insurance professionals have options. Here is what makes us different:

✓ Real base pay — Competitive salary based on experience and license held

✓ Paid Time Off — 1 week PTO to start, growing with tenure

✓ Medical Insurance — Comprehensive health coverage for you

✓ Sick Time — Dedicated sick time separate from your PTO

✓ Dental & Vision — Comprehensive dental and vision coverage

✓ Performance Bonus — Structured plan tied directly to your results

✓ Supplemental Plans — Voluntary supplemental options available

✓ Employee Referral — Earn rewards for bringing great talent in

✓ Basic Life Insurance — Company-paid life insurance

✓ Career Growth Path — CSR → Agent → Team Lead → Manager → Owner

✓ 401(k) with Match — Invest in your retirement savings with us!

✓ Training & Development — Ongoing sales, product, customer service & compliance training

🤝 OUR CORE VALUES

“The harder we work, the luckier we are.”

🛡️

PROTECT

Safety for our communities

We ensure the safety of our communities by offering robust insurance options for life’s many facets. Quality and comprehensiveness are the hallmarks of our coverage.

🤚

HELP

Swift, personalized support

Our agents are ready to assist with any insurance questions, providing swift and personalized support to guide clients through their options.

📣

PROMOTE

Investing in our workforce

We invest in the future of our workforce with career paths and training for aspiring agents, contributing to the growth of the insurance sector.

🤝

BUILD

Trust & transparency

Our client relationships are built on trust and transparency, with each interaction tailored to meet individual insurance needs.

📚

EDUCATE & GUIDE

Clarity & empowerment

Clarity and empowerment are the goals of our resources, aimed at helping clients make informed insurance decisions.

📱

PROVIDE

Accessible solutions

We deliver affordable and innovative insurance solutions made readily accessible through tools like our app, enhancing convenience for our clients.