Senior Digital Analytics Specialist

The Role:

Our marketing team helps clients understand what's actually happening on their websites and what to do about it. As that practice grows, we're looking for an analytics specialist who can own measurement end to end: designing and implementing GA4 and GTM setups, building the data pipelines and dashboards behind them, and turning the resulting data into recommendations clients can act on.

This is a hands-on role. You'll write dataLayer specs and QA them against live containers, debug broken tags with Tag Assistant and DevTools, and query data with SQL when the UI can't answer the question. You'll also be the person who explains what the numbers mean, so you should be as comfortable presenting an insight to a non-technical client as you are tracing a misfiring trigger.

You'll work across multiple client accounts at any given time, alongside our paid media, SEO, design, and development teams.

Key Responsibilities:

• Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging.

• Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly.

• Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap.

• Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties.

• Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders.

• Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals.

• Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients.

• Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.

Skills & Qualifications:

• Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools.

• Fluency with dataLayer design and specification.

• Comfort in code (JavaScript for GTM, SQL for querying and transformation) rather than relying on the UI alone.

• Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform.

• A track record of building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions, not just display metrics.

• Experience running CRO programs with A/B and multivariate testing tools.

• Strong communication skills, with the ability to explain technical findings to non-technical clients.

• Agency experience managing multiple client accounts is a plus.

The salary range for this position is $90,000 - $120,000 per year, depending on experience

What we offer:

• Healthy work/life balance

• A creative environment to do the best work of your career

• An amazing team of developers, designers, marketers, and project managers.

• Paid Parental Leave

• Paid vacation and sick time off

• Health, Dental, and Vision insurance

• Retirement plan with company matching

About Happy Cog:

Happy Cog is a growing interactive agency of 70+ people, all working 100% remotely.

We design, develop, and market websites and mobile apps for a wide variety of clients -- everyone from small startups, to Fortune 100s. Projects we've recently worked on have included online ordering platforms for restaurants, custom content management systems for law firms, an economic mobility research platform, and many more.

Happy Cog is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, protected veteran status, genetics, sexual orientation, gender identity or expression, physical or mental disability.

We are also proud to have been on the Inc 5000 list of America's fastest growing companies for 7 years in a row! For more information go to our website: https://www.happycog.com.