Senior Content Marketing Specialist

Job DetailsSr. Marketing Specialist – House Brands 
Responsibilities & Expectations 

This role supports the growth of Almo’s house brands by ensuring best-in-class product launches, digital shelf readiness, and marketing execution across key retail channels. The Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently. 

Core Responsibilities 

Product Launch Management 
Own the operational execution of new product launches for assigned house brands. 

Manage end-to-end product launch timelines for new SKUs. 
Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams. 
Ensure all assets, content, and launch requirements are completed prior to go-live. 
Brief all creative needs through Wrike and manage deliverables with the creative team. 
Coordinate product photography, video shoots, and asset development for new launches or content optimization. 
Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines. 

Digital Shelf & PDP Readiness 
Ensure all house brand products have high-quality, conversion-optimized product pages. 

Serve as quality gatekeeper for product detail pages (PDPs) across retail channels. 
Ensure PDP content accuracy, completeness, and brand alignment. 
Coordinate creation of product images, videos, comparison charts, and enhanced content. 
Identify and develop key product USPs based on product management input, consumer insights, and category trends. 
Monitor and improve digital shelf readiness including:

Product content completeness 
PDP imagery and video 
Product descriptions and feature callouts 
FAQs and consumer education 
Review generation 

Work with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized. 
Partner with customer service teams to identify common customer questions and ensure they are addressed through product content. 

Campaign & Content Coordination 
Coordinate execution of house brand marketing initiatives across key channels. 

Manage marketing calendars and campaign timelines.
Coordinate launches with execution of marketing programs including 
Partner with the digital marketing team to align advertising creative and content needs. 
Manage development of marketing assets including imagery, video, and copywriting. 
Support seasonal campaigns and product promotions. 

Cross-Functional Coordination 
Act as the operational connector between marketing and other internal teams. 

Work closely with product management, creative, sales, customer service, and digital marketing to ensure marketing priorities are executed. 
Coordinate priority SKU launches and optimization projects with sales and content teams. 
Ensure all marketing and content assets remain organized, accessible, and up to date within brand folders and systems. 

Success in this role will be measured by the ability to: 

Execute efficient and scalable product launch processes 
Ensure strong digital shelf readiness at product launch 
Maintain high-quality product content across channels 
Support improvements in organic rank, conversion rate, and customer engagement 
Deliver launches and assets that align to marketing programs and brand priorities 

Qualifications