Senior Ads Specialist Performance Marketing — Google & Meta

Experience: 10 Years Minimum

ABOUT THE COMPANY

We are a fast-growing U.S.-based digital marketing agency specializing in lead generation systems for local service businesses — medical spas, wellness spas, massage businesses, beauty clinics, and multi-location local brands across the United States.

We are looking for a senior-level operator who can solve difficult advertising problems, build scalable systems, and elevate the performance of our entire ads operation.

WHAT WE OFFER.

– $90,000 – $100,000 annually — commensurate with experience

– 1099 independent contractor engagement — flexible, performance-driven

– Direct influence over advertising strategy and internal operations

– Opportunity to build and own SOPs used across the entire team

– Work with a focused niche — med spa and wellness vertical specialists

– Collaborative team environment with room to lead

ROLE OVERVIEW

This is a senior individual contributor and operational leadership role. You will own high-level strategy, recover complex accounts, build the systems our team runs on, and mentor junior specialists

RESPONSIBILITIES

1 — High-Level Advertising Strategy

– Own Google Ads and Meta Ads strategy across client accounts

– Improve campaign quality, account stability, and long-term performance

– Identify and execute scaling opportunities for local service businesses

– Reduce wasted spend and eliminate low-quality lead volume

2 — Complex Account Recovery & Optimization

You will be the go-to resource for difficult account situations, including:

– High CPL issues and performance drops

– Spam lead problems and poor lead quality

– Meta learning phase instability

– Google Ads conversion tracking failures

– Multi-location campaign complexity

– High-budget account instability and scaling failures

3 — SOP & System Development

Build the operational backbone our internal teams run on:

– Campaign launch and account audit SOPs

– Scaling procedures and quality control systems

– Spam lead handling and CRM / offline conversion workflows

– Landing page optimization standards

– Retargeting structures and performance review frameworks

4 — Team Leadership & Training

– Mentor and support junior ads specialists and account managers

– Conduct account reviews and performance audits

– Improve operational efficiency and team capacity

– Contribute to a culture of continuous improvement

REQUIREMENTS

Required

– Minimum 10 years of paid advertising experience — Google Ads and Meta Ads

– English fluency required — written and verbal, for internal team collaboration and documentation

– Proven experience in U.S. med spa, wellness, or local service industries

– Demonstrated track record of account recovery and performance improvement

– Deep understanding of lead generation systems and local campaign strategy

– Experience managing high-budget campaigns and conversion tracking integrations

Strongly Preferred

– Go High Level (GHL) experience

– Offline conversion tracking and call tracking systems

– Landing page optimization and A/B testing

– AI-driven optimization tools and automation workflows

– Multi-location campaign management

– Team training and SOP development experience

WHAT SUCCESS LOOKS LIKE

This role is evaluated differently from a standard ads role. Here is what we actually care about:

We do NOT measure success by

• ROAS, CPC, or Lead Volume alone
• Vanity metrics
• High account volume alone

We DO measure success by

• Better lead quality
• Reduced client attrition
• Improved account stability
• Improved operational systems
• Recovery of struggling accounts
• Better scalability across ops

IDEAL CANDIDATE

You are the right fit if you:

– Have 10+ years of hands-on paid ads experience and can back it up with results

– Think in systems — you build processes, not just campaigns

– Thrive in a niche vertical and understand what drives local service buyers

– Want to leave a real operational footprint — not just manage accounts

HOW TO APPLY

Submit your resume and a brief note on your most impactful account recovery or system-building project through Indeed. Qualified candidates will be contacted within 3 business days for a screening call.

Please include your Google Ads and Meta Ads account experience, industries worked in, and any tools or platforms you use regularly.

Work Location: In person