Executive Producer, Content

The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company — we turn the chaos of sales, coupons, and promo codes into the smartest way for millions of shoppers to save. They come back to us before they buy, and we're hiring the people who'll keep them coming back. We move fast, care deeply about our audience, and believe the best work happens when smart people bring clarity, creativity, and real accountability.

You may have noticed that our headquarters are in Boise, ID, but our workforce is fully remote in the following states: Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.

About The Role

As our Executive Producer, Content, you’ll develop and oversee the execution of new formats, series, and content buckets for our owned and operated platforms, as well as identify and build out emerging media opportunities like Podcasts, Webinars, YouTube Shorts, WhatsApp, Marco Polo, Pinterest, and more.  You will inherit and oversee the current sponsored content workflows, optimizing them for maximum results, and collaborate across editorial, social, influencer, and sales teams to create net-new business opportunities for KCL across all media.  This role is equal parts creative, strategic, and operational: you’ll develop cross-functional playbooks that enable velocity, scale, and opportunity, ensuring collaborating teams can execute with clarity, creativity, and impact.  

In a fast-paced environment, you’ll balance the now and the next: optimizing today’s revenue-driving content while helping build tomorrow’s audience growth engine through a lens of untapped opportunities that ultimately drive new business and new audiences for KCL.  Above all, you’ll champion a content development strategy that attracts, retains, and activates new audiences and strategic partners, while keeping KCL’s voice bold, useful, and

unmistakable.

Key Responsibilities

• Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale.

• Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities.

• Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth.

• Develop and execute platform-native storytelling that thrives across emerging and established channels, including TikTok, Instagram, YouTube Shorts, Pinterest, WhatsApp, and Marco Polo, with each channel optimized for how audiences naturally consume content.

• Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value.

• Identify and own opportunities for webinars, podcasts, and new media initiatives to become scalable sponsorship vehicles with strong audience retention and repeat advertiser investment.

• Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust.

• Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction.

• Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue opportunities.

• Track campaign performance insights that feed continuous improvement-creating smarter repeatable playbooks.

• Strongly aligned with editorial, social, influencer, marketing, and sales teams leads to integrate content opportunities that drive measurable revenue growth.

• Identify emerging brand partnerships and creator collaborations to expand KCL’s reach and unlock new monetization channels.

• Create a sponsored content strategy that contributes directly to both short-term revenue targets and long-term audience growth.

Success in This Role Looks Like

• Consistent audience growth driven by discovery content and platform-native storytelling.

• Repeatable sponsored content franchises that brands actively seek to participate in.

• Increased content revenue supported by strong advertiser relationships and effective creative execution.

• A scalable, high-velocity content operation with clear workflows and minimal bottlenecks.

• Innovative partnership solutions, channels, and formats that expand KCL’s revenue, reach and authority.

• Content formats that keep KCL’s voice bold, useful, trusted, and unmistakable.

Ideal Background

• 10+ years in content or development leadership at a digital publisher, social commerce platform, or high-volume media company with experience managing multifunctional remote teams.

• Deep experience developing discovery-first content strategies across platforms such as TikTok, Instagram, YouTube Shorts, and Pinterest, with a strong understanding of what drives audience growth, engagement, and monetization.

• Proven track record building scalable sponsored content programs, repeatable franchises, or branded editorial series that balance advertiser goals with audience trust and editorial integrity.

• Demonstrated ability to lead producers, editors, and cross-functional creative teams while establishing workflows that increase velocity, quality, and clarity in fast-paced environments.

• Strong commercial instincts with experience collaborating closely with sales, marketing, and partnerships teams to turn creative concepts into revenue-generating opportunities.

• Equal parts strategic thinker and hands-on operator — comfortable developing big-picture content visions while also guiding execution, reviewing creative, and optimizing performance through data and audience insights.

Traits That Thrive at KCL

• Own the Outcome (Accountability): You solve problems collaboratively and relentlessly until a shared solution is reached.

• Drive the Momentum (Initiative): You step up, lead the charge, and keep work moving forward—especially in the face of friction.

• Prioritize Wisely (Judgment): You use data and sound judgment to know when to accelerate, adapt, or pause for the greatest impact.

• Stop the Swirl (Leadership): You don’t wait for alignment—you create it by guiding conversations out of spin and into action.

• Clear Is Kind (Candor): You give feedback with honesty and empathy, knowing that real growth starts with real talk.

• Generous by Default (Collectivism): You go the extra mile for your teammates, our shoppers, and our partners—because that’s who you are.

Compensation and Benefits

• Base Salary: $140,000 – $160,000 depending on experience and location.

• 💻 Home Office Perks – We set you up for success with a company-provided laptop.

• 💰 Financial & Retirement Benefits – A 401(k) with a 4% company match.

• 💡 Community & Culture – Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives.

Physical Requirements

• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.

• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.

• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.

• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.

• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned

• The worker is subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes.

About KCL

KCL is an equal opportunity employer. We're committed to a workplace where every colleague feels empowered to be their authentic self, and we make hiring and employment decisions based on merit and qualifications. We do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, marital status, genetic information, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. By completing that application process, someone from our organization will reach out to you to learn more.

KCL participates in E-Verify: Notice of Participation in E-Verify (Notice in Spanish); Notice of Right To Work: E-Verify (Notice in Spanish)