SDR

Sales Development Representative / Business Development Representative (SDR/BDR)

Join Us. Make Your Imprint.

Novidea is an insurance technology company solving the toughest challenges faced by insurance distribution businesses. Our innovative, data-driven platform allows customers to manage the entire policy lifecycle across all lines of business, using data to inform every business decision. Novidea delivers a 360-degree business view and a powerful competitive advantage.



What’s the Job?

We are looking for an ambitious SDR/BDR to support our growth in the insurance and broker market. In this combined role, you will be responsible for managing inbound leads and working closely with Account Executives to progress them into qualified opportunities, whilst also driving outbound activity, including calls, campaigns, and events, to generate qualified opportunities with brokers, MGAs and agents across our target markets, while building interest in the Novidea platform and raising our profile in the market.

You will play a key role in building the pipeline by introducing prospective clients to Novidea’s platform and demonstrating how our technology can help modernise insurance operations.

What You’ll Do

• Identify and research prospective insurance brokers, agents, and MGAs within our target markets.

• Manage inbound leads and work closely with Account Executives to progress them into qualified opportunities.

• Conduct outbound prospecting through calls, email, LinkedIn, and events to generate qualified opportunities.

• Engage with key decision-makers and stakeholders across target organisations.

• Book discovery meetings between prospects and Account Executives as part of the qualification process.

• Maintain accurate pipeline and outreach activity within the CRM.

• Collaborate closely with the wider sales and marketing teams on campaigns and events focused on our target organisations.

• Develop a strong understanding of the insurance broker lifecycle and Novidea’s platform.

• Stay up to date with market developments relevant to Novidea’s business and target markets.

• Contribute to go-to-market research, planning, and market insight development.

What You Bring

• 1–2 years’ experience in sales development, business development, or lead generation, preferably in SaaS, insurance, or fintech.

• Strong communication and relationship-building skills.

• Confidence with outbound prospecting and cold outreach.

• Interest in the insurance and insurtech sector.

• Highly organised and able to manage multiple leads and conversations.

• Experience using CRM tools such as Salesforce or HubSpot is an advantage.

What We Offer

• Competitive base salary with commission structure.

• Opportunity to grow within a fast-scaling insurtech company.

• Exposure to global insurance markets.

• Ongoing sales training and career progression opportunities.

The Novidean Way

We Originate | We Collaborate | We Step Up | We Evolve | We Make an Imprint

We hire people, not just skills. We encourage you to apply if you think this role is a great fit for you, even if you don’t meet 100% of the requirements.

Novidea is an equal-opportunity employer. We believe that diversity is integral to our success, and we are proud of and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law.

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