Sales Trainer

Meet True Vet
At True Vet Solutions, we believe no veteran should have to fight alone for what they already earned.
Every day in America, veterans walk away from disability benefits they qualify for, not because they don't deserve them, but because the system meant to serve them is slow, confusing, and built to wear people down. We exist to change that. We stand between the veteran and the system, and we do not stop until they receive every benefit they earned.
We are a team of high-empathy, high-standards people doing work that actually matters. We answer the call when someone who served is at the end of their rope, and we turn it into an outcome that changes their life. The proof is in what our clients live:

• Tens of thousands of veterans represented
• $350M+ in lifetime benefits secured for the people who served
• 4.9-star client rating across 634 reviews

Where we're going
We are not building a small shop that helps a few hundred veterans a year. There are millions of veterans in this country leaving earned benefits on the table, and we intend to reach them. We are building the most trusted veteran advocacy organization in America, and we are building it fast. If you are looking for a ceiling, this is the wrong place. If you are looking for a mission big enough to spend a career on, and a company moving fast enough for you to grow into the leader you're capable of becoming, keep reading.
The mission of this role
True Vet Solutions helps veterans increase their VA disability ratings and access the benefits they qualify for. Our customer-facing teams are the front line of that mission. This role exists to make those teams better at their work: closing more of the veterans we can genuinely help, and doing it faster, without ever compromising how we talk to the people we serve.
This is not a classroom trainer. This person earns credibility by doing the job before they teach it. They start in Intake, prove on live calls that they can sell the TVS product, and only then step into coaching. From there they rotate through every customer-facing role one at a time, learning each seat firsthand before raising the performance of the people in it.

The path

1. Start in Intake. Carry a live queue and hit the same close and speed-to-close standards you will later coach to. You prove it in front of the team before you teach it.
2. Partner with Marketing to define and codify the Voice of TVS: how our reps talk to veterans across every stage.
3. Coach. Review recorded and live calls, deliver structured feedback, and follow up so the gains stick.
4. Rotate. Move through each customer-facing role in turn. Learn the seat, then teach the people in it to sell within the Voice of TVS.

What you'll do

• Coach reps to a higher close rate and a shorter time-to-close, measured, not anecdotal.
• Train and coach exclusively within the IMPACT selling framework (Investigate, Meet, Probe, Apply, Convince, Tie It Up).
• Work with Marketing to build and maintain the Voice of TVS, and keep all coaching aligned to it.
• Keep coached messaging inside TVS's compliance guardrails at all times.
• Build repeatable coaching tools and playbooks that Training can fold into onboarding.
• Report progress in numbers to Training and the embedded team's director.

What you must bring

• A proven closer. You can demonstrate on live TVS calls that you can sell this product.
• A track record of training or coaching that moved measurable results, close rate, cycle time, or both.
• Willingness to train within the IMPACT framework as TVS's standard.
• The discipline to work remotely and manage your own output without oversight.
• Sound judgment around regulated messaging.

Nice to have

• Veteran background or experience in the VA benefits space.
• Sales enablement or curriculum-building experience.

How success is measured

• Team close rate up, time-to-close down.
• The Voice of TVS adopted consistently across customer-facing teams.
• Reps sustain the gains after the trainer rotates out.

What we offer you

• Daily coaching and real skill development, you will be sharper in six months than you have ever been
• A clear path to grow: we promote from within and invest in the people who invest in the mission
• A team that has your back, and a standard worth being held to
• Work that lets you end the day knowing you changed the life of someone who served

Benefits

• Remote-first work, from anywhere in the USA
• Employer-sponsored medical, dental, and vision coverage
• Paid time off and company-wide holidays
• Hospitality experiences and team gatherings that make remote feel connected

Our Core Values
Our values are the heart of this company. The right person for any role here recognizes themselves in each of them.
Empathy, Without Exception.  Every veteran is a person who served, not a case number. We lead with understanding and we hold that standard on the hardest days, in the longest calls, with the most frustrated client. Empathy is the one thing we will never trade away.
Remarkable Character.  We do right by veterans when no one is watching. We tell each other hard truths with care, accept them with humility, and keep our words and our actions pointed at the same goal.
Relentless Advocacy.  We fight for every benefit a veteran earned, and we do not quit when the system pushes back. It is us against the issue, never us against the veteran, and never each other.
Competitive Greatness.  We hold ourselves to an elite standard because the people who served deserve elite representation. We compound small improvements into outsized results, and we build each other into leaders along the way.
How to apply
If this is the mission you've been looking for, apply now. Tell us why this work matters to you, we read every one.
True Vet Solutions is an equal opportunity employer. We hire for character and capability, and we welcome applicants of every background. Veterans and military spouses are strongly encouraged to apply.