Sales Representative - Northern California

Rovensa Next is the Rovensa Group’s global business unit, specialising in biosolutions for agriculture.
It is made up of twelve pioneering Rovensa Group companies: Agrichembio, Agro-K, Agrotecnología, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP and Tradecorp, with a consolidated background in sustainable crop nutrition and biocontrol management.
Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation.
When you join Rovensa Next you are not just joining a dynamic team of people gearing up to create a sustainable future – you are joining a team that is intent on making it a reality.

Let’s grow greener!

www.rovensanext.com/

The Sales Representative is responsible for driving profitable revenue growth within an assigned territory by executing regional sales strategies and delivering integrated crop solutions across the Rovensa Next portfolio (Nutritional, Inoculants, Adjuvants, and Bio-Control).

This role combines commercial execution, technical agronomy expertise, and customer development, partnering closely with distributors, growers, and internal technical teams to accelerate adoption, support cross-selling, and maximize product performance in the field.

Essential Duties and Responsibilities:

1. Sales & Revenue Growth

• Deliver against territory sales targets and cross-selling objectives across the full Rovensa Next portfolio.
• Identify, prioritize, and convert new business opportunities within distributors and key growers.
• Build and execute territory account plans focused on growth, retention, and share gain.
• Drive value-based selling, positioning solutions based on agronomic and economic benefits.

2. Customer & Distributor Management

• Develop and maintain strong relationships with:
  • Distributor leadership and sales teams
  • Agronomists and crop advisors
  • Key growers and influencers
• Support distributor capability through joint calls, training, and business planning.
• Act as a trusted advisor, ensuring customers receive tailored, outcome-based solutions.

3. Technical Sales & Agronomy Leadership

• Deliver compelling technical presentations and training sessions to customers and internal stakeholders.
• Define and communicate crop-specific value propositions for key products and programs.
• Partner with Technical/Innovation teams to:
  • Identify market needs.
  • Support product positioning and adoption.
  • Ensure field-level success.

4. Trials, Demonstrations & Market Development

• Lead and support field trials, demonstrations, and validation programs within the territory.
• Translate trial results into commercial opportunities and customer insights.
• Increase product awareness through:
  • Field days
  • Trade shows
  • Sponsorship and industry engagement

5. Business Planning & Execution

• Develop accurate monthly and quarterly sales forecasts.
• Support inventory planning and regional warehouse management.
• Partner with finance, customer care, and commercial teams on collections and account health.
• Maintain disciplined use of CRM and reporting tools.

6. Market Intelligence

• Monitor and report on:
  • Competitive activity.
  • Market trends and pricing dynamics.
  • Crop trends and agronomic challenges.
• Provide actionable insights to support portfolio strategy and innovation priorities.

7. Travel

• Territory travel required, including ~25% overnight travel.

Required Education and Experience:

• Bachelor’s (required) or Master’s (preferred) in:
  • Agronomy
  • Agriculture
  • Soil Science
  • Crop/Plant Protection
  • Horticulture or related field
• 5+ years of experience in agricultural sales or technical agronomy roles

• Strong working knowledge of:
  • Plant nutrition and crop protection.
  • Regional crops and production systems.
  • Agronomic practices and product applications.

Required Skills:

• Knowledge (theoretical or practical understanding of a subject)
  • Agronomic principles and crop production practices.
  • Product portfolio knowledge across seeds, crop protection, and related solutions.
  • Microsoft Office Suite, Teams, and SharePoint.
  • CRM systems and sales forecasting methodologies.
• Skills (proficiencies developed through training or experience)
  • Sales and solution selling.
  • Customer relationship management.
  • Communication (verbal and written).
  • Stakeholder influencing and collaboration.
  • Planning, prioritization, and territory management.
  • Sales forecasting and pipeline management.
• Abilities (qualities of being able to do something)
  • Achieve and exceed sales targets.
  • Work independently with minimal supervision.
  • Analyze problems and develop practical solutions.
  • Build trust and credibility with customers.
  • Adapt sales approaches across diverse products and customer needs.
  • Take ownership and accountability for results.

#LI-Remote

Rovensa Group is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Rovensa Group makes hiring decisions based on qualifications, merit, and business needs at the time.
Please note that, for equity compliance purposes, sometimes and depending on the jurisdiction, our Group follows specific criteria/ criterions related to hiring processes, when mandatory . Therefore, we are aware of our local duties, worldwide – feel free to consult your local laws and ask any questions to our HR representatives.