Sales Manager (SaaS)

Your mission is to turn Beefree’s sales motion into a repeatable, well-coached, well-instrumented revenue system. Beefree has two, distinct product lines: Beefree SDK, an embeddable content creation platform, and RGE Studio, an email production suite under our Really Good Emails brand.

Your primary focus will be Beefree SDK, our most strategic sales-led business. It is a technical, consultative sale into SaaS and other companies, typically involving product, engineering, and commercial stakeholders. Because the SDK becomes embedded in our customers’ products, successful deals require strong discovery, multi-threaded account management, and the ability to build trust around long-term product and business impact.

To succeed, you will need to lead by example and stay close to the work. You will be directly involved in selected strategic opportunities, support the team on complex deals, and use those learnings to improve how we qualify, sell, coach, and scale.

This is not a pure management role. It is also not a senior AE role with a leadership title. We are looking for someone who still loves the game as much as they love developing others. The right person will help grow the business directly, and at the same time build the coaching, standards, and operating rhythm that make the team stronger over time.

Your core responsibilities will be to:

• Lead and support strategic opportunities, especially for Beefree SDK, helping reps with discovery, deal strategy, stakeholder management, technical buyer alignment, and commercial execution.
• Coach the team helping them win live deals, not just reviewing them afterwards.
• Own and improve the playbooks for the sales team:talk tracks, qualification, demo flows, follow-up standards.
• Make the sales motion more repeatable and scalable across the full opportunity lifecycle.
• Run a clear operating rhythm for pipeline, forecasting and deal reviews, without over-engineering the process.
• Build an exceptional partnership with Product and Marketing to sharpen buyer narratives, improve campaign handoffs, and create shared visibility into pipeline health.

How you will work:

• Lead through direct involvement, not distance. You will stay close enough to customers, prospects, and active deals to develop a deep understanding of what problems they are trying to solve, what other solutions they are considering, and how we best fit in.
• Support strategic opportunities, helping reps with discovery, demos, stakeholder mapping, technical buyer alignment, follow-up, negotiation, and close plans.
• Use that exposure to raise the quality of the team’s execution, from discovery and demos to stakeholder mapping, follow-up, negotiation, and close plans.
• Create clarity around what good looks like, through practical standards, simple processes, useful playbooks, and consistent coaching.
• Work closely with Product, Ops, and Marketing to identify and prioritise high-intent accounts.
• Use CRM data, pipeline reviews, win/loss signals, and customer feedback to decide where to focus, what to fix, and what to stop doing.
• Work closely with Marketing and Product to make sure the sales narrative, enablement material, case studies, and customer feedback loop reflect what buyers actually care about.
• Bring discipline to planning, forecasting, pipeline quality, and budget allocation, without turning the team into a process-heavy organisation.

What success looks like in the first 6 to 12 months:

• You have personally won strategic deals and set a standard the team can copy.
• The New Business pipelines are healthier, better qualified and easier to inspect.
• Deals have clearer next steps, stakeholder mapping and strategy.
• The team runs on a consistent coaching and review rhythm.
• The SDK narrative is sharper for both technical and business buyers.
• Win/loss learning feeds messaging, targeting and product feedback.
• Leadership has clearer visibility into pipeline quality and forecast confidence.

What we are looking for:

• A seller who became a leader and never stopped selling
• A recent track record of personally closing technical, developer-led or PLG deals. What you have closed lately matters more than years on a CV.
• SaaS sales leadership experience, ideally in martech, developer tools or technical SaaS.
• Sharp with CRM data, funnel metrics and pipeline analysis, using data to decide, not just report
• A genuine coach who builds judgement, not script-followers.
• Remote leadership capability: clarity, energy and accountability in a distributed team
• Strong communicator across calls, demos, executive conversations and webinars
• Fluent in PLG: You know how to read product signals and partner across the organization to build sales-assist motions that support them.
• Real curiosity in the jobs Beefree’s products get done and an authentic passion for the company’s mission
• Extra points for experience selling to technical buyers. Comfortable with APIs, embedded software, production versus staging, Model Context Protocol and agentic UX.

About Beefree

At Beefree, our hive buzzes with the spirit of invention, profound curiosity, and a down-to-earth approach. We're not just any SaaS company; we're a place where creativity meets technology to empower businesses, creators, and individuals in digital communications. Our mission? To help ideas take flight through an intuitive, no-code, drag-and-drop builder for designing responsive emails and landing pages online and embedded in hundreds of SaaS applications.

We're a fully remote team that values doing things a bit differently. Embracing transparency, we share our journey's highs and lows with the world. As a software company born in Italy, our diverse team stretches from Europe to the U.S., blending the best of both worlds. Shared values unite our collective from different walks of life with a singular mission: to empower everyone to create impactful digital content.

You can read more about the Beefree story, our values and operating principles, and our unique culture at beefree.io/careers.

Perks of joining the hive

For all locations:

• Your choice of equipment: We’ll provide you with a laptop (your choice of PC or Mac), plus monitor and accessories
• Remote flexibility: This is a fully remote U.S.-based position. We believe in people and understand that their potential can be unlocked regardless of where they work. Our Way of Working (WoW) provides the flexibility to work from the office, home, or other locations for limited periods of time.
• Recharge: We advocate for taking at least three weeks of vacation yearly to unwind. We also offer sabbaticals after 3 years of employment.
• European retreats: Join our dynamic team, spread across the USA, Canada, Italy, Germany, Bulgaria, and Denmark. We all work with a scale-up mindset towards being the market leader. Our 2026 yearly retreat was set on the coast of Italy.
• Professional development: Seize numerous opportunities for professional growth through daily interactions with industry-leading products and access to a wealth of training resources and events.

For US-based hires:

• Home office setup & Internet stipend: Kickstart your home office with $350 to ensure you have everything you need, plus a $100/month stipend to cover your Internet expenses.
• Health benefits: We provide comprehensive health benefits to support you and your family's well-being.
• 401(k) plan: Plan for the future with our 401(k) retirement plan, including a 3% company contribution upon enrollment in the plan.

Some benefits may vary based on your specific location. Our team can help answer any questions after starting the recruiting process.