Sales Manager
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LiaHia
Atlanta, GA, US
Summary
The Sales Manager leads, coaches, and manages a team of BDRs, SDRs, and Closers to achieve monthly revenue targets. They are responsible for overseeing daily sales operations, optimizing the sales pipeline, and ensuring team accountability through KPI tracking and performance reporting.
Job Description
Role Summary The Sales Manager is responsible for leading, coaching, and managing the sales team (BDRs, SDRs, and Closers) to hit monthly revenue targets for LiaHia’s reverse‑recruiting and career‑coaching services. This role requires strong leadership, excellent communication, deep understanding of sales processes, and the ability to optimize a high‑volume pipeline. You will oversee daily sales operations, run team meetings, track KPIs, improve scripts, manage CRM hygiene, and ensure the team consistently hits quota. This is a remote, freelance/contract leadership role for someone who thrives in a performance‑driven environment.
Key Responsibilities
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Sales Team Leadership & Coaching
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Lead a team of BDRs, SDRs, and Closers.
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Conduct daily standups, weekly coaching sessions, and monthly performance reviews.
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Provide real‑time feedback on calls, scripts, and objection handling.
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Train new sales reps on processes, tools, and expectations.
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Maintain a culture of accountability, performance, and continuous improvement.
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Pipeline & CRM Management
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Oversee the entire sales pipeline from lead → close.
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Ensure all reps maintain accurate CRM data and follow pipeline stages.
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Monitor lead flow, follow‑up sequences, and deal progression.
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Identify bottlenecks and implement solutions to increase conversion rates.
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Ensure zero leads go cold due to lack of follow‑up.
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Sales Strategy & Optimization
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Improve scripts, frameworks, and objection‑handling playbooks.
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Optimize outreach sequences (LinkedIn, email, cold calling).
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Collaborate with marketing to improve lead quality.
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Analyze sales metrics to identify trends and opportunities.
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Implement A/B tests for messaging, offers, and call structure.
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Performance Tracking & Reporting
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Track and report on:
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Daily activity metrics
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Show‑up rates
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Closing rates
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Revenue generated
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Pipeline velocity
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Present weekly performance reports to leadership.
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Hold reps accountable to KPIs and quotas.
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Cross‑Functional Collaboration
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Work with operations to ensure smooth client onboarding.
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Coordinate with marketing to align messaging and lead generation.
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Communicate with leadership on team performance and hiring needs.
Required Experience & Qualifications Experience
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3–5+ years in:
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Sales management
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SDR/BDR leadership
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High‑ticket closing
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Call center or outbound sales leadership (preferred)
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Proven track record of hitting team quotas.**
Skills
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Strong English (C1+ level)
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Excellent leadership and coaching ability
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Strong understanding of outbound + inbound sales
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Deep experience with CRMs (HubSpot, Close, GoHighLevel, Salesforce)
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Strong analytical skills and KPI tracking
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Ability to manage a high‑volume pipeline
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Strong communication and conflict‑resolution skills