Sales Executive at PowerLender

Sales Account Executive at PowerLender

At PowerLender, we are more than just a loan origination system – we are a trusted partner to banks, credit unions, mortgage lenders, and housing finance agencies across the United States. Founded in 1978 and an affiliate of IBT Apps since 2023, we've spent more than four decades earning a reputation as one of the most flexible and highly configurable platforms in lending, built to help lenders streamline operations, strengthen compliance, and deliver a seamless borrowing experience. Join us as we modernize our platform and our go-to-market approach, and help build what PowerLender becomes next.

We are currently looking to recruit a suitable candidate for the position of Account Executive. This person owns full-cycle new-name sales from first prospect through demonstration, proposal, negotiation, and signed agreement - selling PowerLender to new banks, credit unions, mortgage lenders, and housing finance agencies. Working directly with the CEO and product leadership, the Account Executive doesn't just carry a quota; they help shape PowerLender's go-to-market strategy, pricing, and market positioning during this period of modernization.

This is not a role for someone who wants to sell the way sales was done ten years ago, waiting on a dedicated SDR team to fill the pipeline. We expect this person to actively leverage AI and automation tools to build and run a high-leverage outbound motion - account research, targeting, list building, and personalized outreach at scale without relying on SDR support. Comfort with, and a genuine point of view on, AI-driven prospecting is a non-negotiable part of this role.

Equally important, this role is central to a shift already underway at PowerLender. Today, top-of-funnel generation depends on a junior, dedicated Lead Gen function. We are moving to a model where one senior, full-cycle Account Executive owns the entire motion end-to-end, with AI doing the work a team of SDRs used to do. The Account Executive will be central to proving out that model — both in their own territory and as PowerLender builds the succession capacity it needs as senior members of the sales team gradually shift their responsibilities elsewhere.

Key Responsibilities

Full-Cycle Sales Ownership

• Drive new-business revenue within an assigned territory by selling PowerLender to banks, credit unions, mortgage lenders, and housing finance agencies.
• Own the full sales cycle, from prospecting and discovery through demonstration, proposal, negotiation, and signed agreement.
• Orchestrate tailored product demonstrations that address each prospect's pain points, coordinating the right internal participants and mapping PowerLender's configurability to their lending workflows.
• Complete and manage competitive RFP responses, independently or in partnership with third-party providers.
• Build and present clear pricing proposals for each opportunity, communicating pricing transparently.
• Prepare contracts from standard PowerLender templates in coordination with Legal, and negotiate terms through to close.

Pipeline Generation & AI Leverage

• Build and maintain a qualified pipeline within the territory, generating top-of-funnel opportunities without reliance on a dedicated SDR team.
• Use AI and automation tools to drive account research, targeting, list building, and personalized outreach at scale.
• Partner with marketing on outreach campaigns, lead generation, and social selling, including a professional LinkedIn presence.
• Maintain accurate, timely records of activities, opportunities, and deal stages in the CRM (Zoho) to support forecasting accuracy.

Consultative Selling

• Build trusted, consultative relationships with senior stakeholders, including lending executives, operations leaders, and CIOs.
• Navigate complex, multi-stakeholder buying cycles common to the bank, credit union, and HFA segments.
• Coordinate a clean handoff to the implementation and client services teams following each close.

Market Presence & Industry Engagement

• Represent PowerLender at industry conferences and events relevant to the assigned territory.
• Plan and coordinate PowerLender's presence at the annual and quarterly HFA conferences, including logistics and registrations.

Qualifications

Required

• Bachelor's degree or equivalent experience.
• Proven full-cycle enterprise sales experience, from prospecting through signed agreement, with a track record of meeting or exceeding new-business targets.
• SaaS or financial-services software sales into financial institutions, including banks, credit unions, mortgage lenders, or housing finance agencies.
• Demonstrated use of AI and automation tools for prospecting, research, and outreach, with the ability to run a high-leverage pipeline with minimal SDR support.
• CRM proficiency, with Zoho preferred, for pipeline management, activity tracking, and forecasting.
• Strong discovery skills and the ability to translate technical capability into clear business value for both operational and executive audiences.
• Confident presenter in demonstrations, webinars, and proposal settings.
• Self-directed and effective in a lean, fast-paced environment with minimal oversight.

Nice to Have

• Loan origination system (LOS) domain experience.
• Familiarity with lending regulations such as TRID, HMDA, and fair lending.
• Competitive RFP management experience, independently or with third-party partners.
• Knowledge of MISMO, UCD, and ULDD data standards.
• Existing relationships within banks, credit unions, or housing finance agencies.

What We Offer

• Competitive base salary plus an uncapped, tiered commission that accelerates as you exceed target.
• Full benefits package, including 401(k).
• A transparent, straightforward pricing model to sell.
• Access to executive leadership and the product team.
• The opportunity to shape PowerLender's go-to-market approach as we grow.
• A flexible, remote-first work environment.