Sales Development Representative (SDR)

Job Details: Job Location: 1 Santa Monica Office CA HQ - Santa Monica, CA, Salary Range: $60000.00 - $90000.00Salary/year, Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’ve been featured in Forbes, Entrepreneur, Inc., Business Insider, and CNN, and boast clients such as Red Bull, Verizon, Crocs, Casamigos, K-Swiss (and many more). 

Named by Digital Marketing News as “The Top Performance Marketing Agency in the USA” and highlighted by USA Today as the agency “Setting the Standard for Performance Marketing Excellence”, our agency has grown 6,000+ brands over the last decade by shifting the agency paradigm and putting client success ahead of our own.

Position Overview

The Sales Development Representative (SDR) serves as the front line of Hawke's outbound growth engine. This role is responsible for proactively identifying, engaging, and qualifying prospective clients through high-volume outbound outreach.

The SDR's primary objective is to generate qualified sales opportunities for the Business Development team while maintaining consistent pipeline creation and revenue contribution. Success in this role requires persistence, resilience, strong communication skills, and a disciplined approach to prospecting activities.

This is an ideal role for someone who thrives in a high-performance sales environment and is motivated by measurable outcomes and career advancement into closing roles.

 
Qualifications: Core Responsibilities

Outbound Prospecting

Execute daily outbound calling campaigns
Conduct cold outreach via phone, email, SMS, LinkedIn, and other channels
Identify and engage decision-makers within target accounts
Build and maintain a healthy prospect pipeline

Lead Qualification

Conduct discovery conversations to assess fit
Understand prospect challenges, objectives, and marketing needs
Qualify opportunities against established criteria
Schedule meetings and handoffs to Business Development Executives (BDEs)

Pipeline Development

Generate a consistent flow of qualified opportunities
Maintain accurate records in CRM
Track prospect engagement and progression
Ensure clean handoff documentation for BDEs

Team Collaboration

Work closely with BDEs to maximize opportunity conversion
Participate in sales training and coaching sessions
Support ongoing optimization of outbound processes

Skills & Qualifications

Required

3+ years of sales, SDR, or business development experience preferred
Strong verbal and written communication skills
Comfortable making high volumes of outbound calls
Experience with CRM systems and sales engagement platforms
Highly organized and process-oriented
Strong resilience and ability to handle rejection

30-60-90 Day Objectives

First 30 Days: Full Ramp & Pipeline Generation

Objectives

Complete onboarding and systems trainings
Develop proficiency in Hawke's service offerings, ideal customer profiles, qualification criteria, and core messaging
Master outbound prospecting tools, workflows, and sales processes
Build and launch prospecting sequences across phone, email, LinkedIn, and other outbound channels
Begin generating qualified opportunities immediately
Reach full activity expectations by the end of the first month
Demonstrate the ability to independently prospect, qualify, and hand off opportunities to the Business Development team

Success Metrics

Consistently achieve 200 outbound dials per day by Day 30
Generate 50–75 qualified opportunities during the first month
Demonstrate strong objection-handling and qualification capabilities
Maintain accurate CRM hygiene and activity tracking
Successfully execute Hawke's outbound sales process with minimal supervision
Earn positive feedback from BDEs regarding opportunity quality and handoff preparedness

Days 31-60: Performance Consistency

Objectives

Operate independently with minimal supervision
Establish predictable opportunity generation performance
Refine messaging and improve conversion rates across all outbound channels
Increase efficiency and effectiveness within target accounts
Consistently meet or exceed opportunity generation goals

Success Metrics

Maintain 200+ outbound dials per day
Achieve pace toward 80 qualified opportunities per month
Demonstrate strong opportunity acceptance rates from the BDE team
Consistently meet activity and pipeline creation expectations
Become a reliable and predictable contributor to the sales pipeline

Days 61-90: Revenue Contribution & Optimization

Objectives

Establish yourself as a top-performing pipeline generator
Drive measurable influence on closed-won revenue
Optimize prospecting strategies based on performance data and market feedback
Demonstrate mastery of Hawke's outbound sales methodology
Contribute best practices and insights to the broader sales team

Success Metrics

Sustain full quota attainment
Generate 100+ qualified opportunities per month
Influence approximately 8 closed-won deals per month
Contribute approximately $50,000+ in monthly sourced revenue
Maintain high-quality pipeline generation and strong conversion performance

“Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time.”

Base: $60,000 (paid hourly)
Commission Target: $30,000 (On Target Earnings)

Perks and Benefits

Health and Wellness

Medical, Dental and Vision Coverage
Health Savings Account (HSA) or Flexible Spending Account (FSA)
Employee Assistance Program (EAP)

Financial Benefits

Competitive Base Salary
401(k) with Company Match
Life and Disability Insurance

Time Off

Unlimited Paid Time Off (PTO)
Paid Holidays
Paid Paternal/Maternal Leave

Growth and Development

Ongoing Training and Learning Opportunities
Career Path Progression