Sales Consultant: Boats, Pontoons, ATV, Side X Side, Motorcycles, and more!

Boat & Powersports Sales Consultant

Vallely Sport & Marine – Bismarck, ND

Join a winning team in one of the most exciting industries in the region.

Vallely Sport & Marine is looking for a motivated, customer-focused, and driven Boat & Powersports Sales Consultant to join our team in Bismarck, North Dakota.

If you enjoy working with people, thrive in a fast-paced sales environment, and have a passion for the boating, marine, and powersports lifestyle, this could be a great fit.

This is more than just a sales job — it’s an opportunity to help customers create memories on the water, on the trail, and in the outdoors while building a rewarding career with a respected dealership.

About Vallely Sport & Marine

Vallely Sport & Marine is a family-owned dealership with over 50 years of history, proudly serving customers across North Dakota and the surrounding region. We’ve built our reputation on great products, strong relationships, exceptional customer service, and a commitment to doing business the right way.

We are proud to offer some of the top brands in the industry, including:

• Bennington Pontoons, Evotti and Flamingo Tri-Toons
• Lund Fishing Boats
• MasterCraft Wake & Surf Boats
• Yamaha Boats & Personal Watercraft
• Sea Ray Boats
• Yamaha Motorcycles, ATVs, and Side-by-Side
• Glacier Ice Houses

We have also been recognized as a Top 100 Marine Dealer in North America for 17 Years Straight.

Position Summary

As a Boat & Powersports Sales Consultant, you will be responsible for helping customers find the right product to fit their lifestyle, needs, and budget. This role is focused on building relationships, generating leads, following up consistently, creating a great buying experience, and helping drive dealership growth.

You will work with customers throughout the entire sales process — from initial greeting and product education to closing the sale and supporting the customer after delivery.

This role is ideal for someone who is:

• Outgoing and confident
• Competitive but team-oriented
• Organized and self-motivated
• Passionate about customer service
• Comfortable using technology and social media
• Excited about boats, powersports, and the outdoor lifestyle

What You’ll Do:

Sales & Customer Experience

• Greet and assist customers in a professional, friendly, and welcoming manner
• Build relationships with customers to understand their needs, wants, and intended use
• Help customers select the right boat, pontoon, ATV, motorcycle, side-by-side, or other product for their lifestyle and budget
• Conduct product walkarounds and explain features, benefits, and value clearly
• Present product options, accessories, financing opportunities, and protection packages
• Follow up with leads in a timely and consistent manner through phone, text, email, and CRM tools
• Maintain a high level of customer service before, during, and after the sale
• Assist in creating a smooth and memorable delivery experience for customers

Lead Management & Sales Process

• Manage incoming leads from walk-in traffic, phone calls, website inquiries, and social media
• Keep accurate customer notes and sales activity in dealership systems
• Maintain strong follow-up habits and work unsold leads consistently
• Develop and manage your own pipeline of prospects and repeat/referral customers
• Work toward monthly, seasonal, and annual sales goals

Product Knowledge & Presentation

• Stay current on product features, specifications, and competitive advantages
• Learn key differences between brands, models, and trim levels
• Communicate the benefits of our products in a way that is easy for customers to understand
• Stay informed on promotions, financing programs, and current inventory

Merchandising & Dealership Support

• Help keep showroom, lot, and inventory displays organized and presentable
• Ensure products are clean, tagged, and ready for customer presentation
• Assist with dealership events, promotions, boat shows, and seasonal sales initiatives
• Support team success by working closely with finance, service, parts, and management

Digital & Social Engagement

• Understand the importance of online presence in today’s sales environment
• Use social media and digital tools to dshelp promote inventory, events, and dealership visibility
• Participate in creating customer-focused content and maintaining a professional online presence when appropriate

What Success Looks Like in This Role

A successful Sales Consultant at Vallely Sport & Marine:

• Builds trust quickly with customers
• Follows up consistently and professionally
• Learns the products and sells with confidence
• Brings energy and urgency to the sales floor
• Creates an outstanding customer experience
• Takes ownership of their results
• Contributes positively to the team and dealership culture

Why Join Vallely Sport & Marine?

• Excellent earning potential
• Base pay + commission
• Opportunity to sell industry-leading brands
• Fun, fast-paced, and low-pressure team environment
• Modern dealership facility
• Sales training and product training available
• Excellent benefits package
• Opportunity to build a long-term career with a respected, family-owned company
• Be part of a dealership with a strong reputation and loyal customer base

What We’re Looking For

Preferred Traits

We’re looking for someone who brings a combination of professionalism, energy, and customer-first mindset.

You may be a great fit if you are:

• Self-motivated and driven to succeed
• Outgoing, personable, and easy to talk to
• Competitive with a strong work ethic
• Honest, dependable, and trustworthy
• Organized and able to manage multiple customers and tasks
• A team player who works well with others
• Passionate about boats, powersports, and the outdoor lifestyle
• Comfortable learning and using technology in the sales process

Qualifications

• Strong communication and people skills
• Basic computer and technology skills
• Ability to communicate professionally in person, by phone, text, and email
• Strong customer service mindset
• Sales experience is preferred, but not required for the right candidate
• Experience in marine, powersports, automotive, retail, hospitality, or customer service is a plus
• Must be dependable and motivated to learn
• Valid driver’s license preferred

Ideal Backgrounds for This Role

This role can be a great fit for candidates coming from:

• Marine sales
• Powersports sales
• Automotive sales
• Outdoor recreation retail
• Customer service / hospitality
• Commission-based sales
• Relationship-based retail sales

Even if you haven’t sold boats or powersports before, we are willing to train the right person who has the right attitude, personality, and work ethic.