Resident Experience & Community Marketing Coordinator (Licensed Cosmetologist

New Castle Nursing & Rehab & Twin Oaks Assisted Living New Castle, KY

Part-Time | Flexible Daytime Schedule

Compensation: $21.00–$26.00 per hour, based on experience and qualifications.

Make a Meaningful Difference Every Day

Are you a licensed cosmetologist who loves building relationships, expressing creativity, and making people smile?

New Castle Nursing & Rehab and Twin Oaks Assisted Living are looking for a compassionate, creative, and motivated professional to join our team in a unique role that combines resident beauty services with marketing, social media, and community engagement.

This is not your typical cosmetology position. You’ll help residents look and feel their best while showcasing the incredible people, stories, and moments that make our communities special.

If you enjoy connecting with others, creating engaging content, and making a lasting impact, we’d love to meet you.

Position Summary

The Resident Experience & Marketing Coordinator will provide salon services for residents at both New Castle Nursing & Rehab and Twin Oaks Assisted Living while leading our social media presence, online reputation management, website content, and community engagement efforts.

This role is ideal for someone who enjoys variety, values meaningful relationships, and wants to combine their cosmetology skills with creativity and marketing.

Responsibilities

Resident Beauty Services

· Provide professional haircuts, styling, shampoo/set services, and grooming services for residents

· Maintain salon schedules at both New Castle Nursing & Rehab and Twin Oaks Assisted Living

· Deliver exceptional customer service while creating a welcoming salon experience

· Maintain a clean, organized, and professional salon environment

· Build meaningful relationships with residents and families

Marketing & Community Engagement

· Manage Facebook and social media accounts for both communities

· Create engaging content highlighting resident life, celebrations, activities, employee recognition, and special events

· Capture photos and videos of approved events and activities

· Develop resident spotlight stories and employee recognition features

· Assist with community events, admissions activities, and marketing initiatives

Online Reputation & Digital Presence

· Monitor and respond to Google reviews in a professional and timely manner

· Encourage residents, families, visitors, and employees to share positive experiences online

· Assist with website updates and community news

· Support efforts to improve online visibility through content creation and local SEO strategies

Qualifications

Required

· Current Kentucky Cosmetology License

· Excellent communication and interpersonal skills

· Passion for serving older adults

· Comfortable using smartphones, social media platforms, and basic computer applications

· Self-motivated with strong organizational skills

· Ability to work independently and manage multiple responsibilities

Preferred

· Experience working in senior living, healthcare, or customer service

· Social media management experience

· Photography, Canva, graphic design, or content creation experience

· Marketing or community relations experience

Why Join Our Team?

· Career Growth: As our communities continue to grow, this position offers the opportunity to expand into a full-time role.

· Supportive leadership team that values creativity, innovation, and new ideas

· Opportunity to combine your cosmetology, marketing, and creative talents in one rewarding career

· Professional growth and opportunities for expanded responsibilities

· Build meaningful relationships while making a lasting impact in the lives of seniors every day

About Us

New Castle Nursing & Rehab is a 5-Star skilled nursing facility committed to providing exceptional care and service. Twin Oaks Assisted Living offers a welcoming environment where residents enjoy independence, personalized support, and an exceptional quality of life.

Our mission is simple: provide outstanding care, create meaningful experiences, and treat every resident like family.

If you’re looking for a rewarding career where your creativity, compassion, and professional skills truly make a difference, we’d love to have you join our team.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.