Regional Sales Manager

Regional Sales Manager - Sabanto, Inc

Company Overview

Sabanto Inc. is an innovative agricultural technology company headquartered in Ames, Iowa, pioneering autonomous solutions for farming. Sabanto develops simple, safe, and cost-effective retrofit autonomy systems that transform existing tractors into fully autonomous machines. Their technology helps farmers address labor shortages, reduce capital expenses, increase productivity, and improve sustainability through features like real-time monitoring, obstacle detection, geofencing, and mobile/desktop mission control. Products are sold both direct and through a growing network of elite dealers across the USA and abroad.

Position Summary

The Regional Sales Manager is responsible for driving sales growth of Sabanto’s autonomous tractor retrofit systems within an assigned territory. This role focuses on building and expanding relationships with agricultural equipment dealers, distributors, and key farm operations. The ideal candidate will be a motivated sales professional with deep knowledge of precision agriculture, farm equipment, and the challenges facing modern row-crop and specialty crop producers. You will play a key role in expanding Sabanto’s dealer network and accelerating adoption of autonomy technology.

Key Responsibilities

• Develop and execute a regional sales strategy to meet or exceed revenue targets for Sabanto autonomy systems.
• Identify, recruit, onboard, and support new and existing elite dealers and customers in the territory.
• Build strong relationships with dealer principals, sales teams, and end-user farmers to drive product adoption.
• Conduct product demonstrations, field trials, and training sessions for dealers and customers.
• Collaborate with Sabanto’s sales leadership, marketing, and technical teams to refine go-to-market approaches.
• Monitor competitor activity, market trends, and regional agricultural needs to inform strategy.
• Manage the full sales cycle: prospecting, qualifying opportunities, negotiating agreements, closing deals, and ensuring successful post-sale implementation.
• Track and report on sales pipeline, forecasts, and performance metrics using CRM tools.
• Represent Sabanto at industry trade shows, dealer events, and farm shows.
• Provide feedback from the field to influence product development and improvements.

Qualifications and Requirements

• Experience: 5+ years of successful sales experience in agricultural equipment, precision ag technology, industrial, SaaS or related B2B sales (dealer channel experience strongly preferred).
• Industry Knowledge: Deep understanding of row-crop farming, tractor/implement operations, and the benefits of autonomy/labor-saving technologies.
• Proven Track Record: Demonstrated ability to meet/exceed sales quotas and build relationships with dealers and customers.
• Education: Bachelor’s degree in Agribusiness, Business, Engineering, or related field (or equivalent experience).
• Skills:
  • Strong interpersonal, presentation, and negotiation skills.
  • Self-motivated with excellent territory management and organizational abilities.
  • Technical aptitude to understand and articulate complex autonomy, GNSS, sensor, and software features.
  • Proficiency with CRM (e.g., Salesforce), Microsoft Office, and sales analytics tools.
• Travel: Willingness to travel extensively within the assigned region (50-75%) and occasionally nationally.
• Location: Remote within the assigned territory (e.g., Southeast, Midwest, Great Plains, or other key ag regions), with preference for candidates near major agricultural hubs.

Preferred Qualifications

• Existing relationships with ag equipment dealers or large farming operations.
• Experience selling capital equipment, precision ag hardware/software, SaaS and/or autonomy/autonomous vehicle solutions.

What Sabanto Offers

• Competitive base salary + uncapped commission/bonus structure.
• Comprehensive benefits package, including health insurance, 401(k), and generous vacation policy.
• Opportunity to work at the forefront of agricultural autonomy with a passionate, innovative team.
• Casual, flexible work environment with strong emphasis on autonomy, creativity, and career growth.
• Chance to make a meaningful impact on the future of farming.