Regional Director – Central North

YOUR OPPORTUNITY

As the Regional Director, you will be accountable for creating value through driving sales and developing strong relationships with key customers and distributor partners in your markets. You will create the legacy of Bacardi and drive Bacardi’s vision and growth in the country. Your deep commercial knowledge, ability to develop strategic relationships and lead a remote Sales team will be key to your success in this role.

ABOUT YOU

With a Founder’s mentality and approach, you are the owner and leader of your region’s growth and success by leading successful teams and finds ways to deliver the plan.

You are the role model of the Bacardi’ Family culture and embody this cultural pillar through excellent partnerships with distributors, productive partnerships cross-functionally, and developing talent on your sales teams.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Build effective long-term relationships with strategic customers/distributor partners to drive financial impact and deliver impact from customer and consumer programs.
• Lead your regional sales teams by creating a common understanding of goals, objectives, timeframes, deliverables and expected level of team performance and celebrating the team’s achievements, both large and small.
• Assess current and future talent needs with clear succession plans based on Bacardi Commercial Way for each key role and guiding primos in achieving their career goals through open and engaging Let’s Talk discussions based on specific performance feedback.
• Building on our family culture you will collaborate cross-functionally across the organization (e.g. Finance, Customer Marketing, Marketing National Retail Sales, Manufacturing, etc.) for support on sales efforts.
• With a Founder’s mentality, analyze business trends (e.g., share gaps, category trends, channel performance) and available data (e.g. Nielsen) to identify opportunities for revenue growth for Bacardi.
• With a Founder’s mentality and entrepreneurial spirit, you have ownership and accountability of your regional P&L, setting appropriate budgets based on potential return on investments, finding the most cost-effective methods to achieve maximum performance and profitability.
• Analyse the region’s performance and forecasting (e.g. NSV, gross margin, ROI, brand spend, profitability) utilizing an expert understanding of profit/loss drivers and value chain economics to drive strategic business discussions and decisions.
• Leads, develops, and delivers the regional commercial sales plans and forecasts that address short- and long-term business goals, challenges and opportunities through sales programs and pricing strategies that are aligned to Bacardi vision and brands.
• Ensure commercial plans are aligned to distributor strategic goals and assist State Managers in translating specific revenue and KPI performance objectives into states/or market in order to drive results.
• You will be based in CO, MN, NE, ND, SD.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Ideally 8-10+ years sales experience in a leading FMCG company at a state or regional level within a beverage industry preferably the spirits industry.
• Bachelor’s Degree in Business or equivalent, Master’s degree preferred
• You will have experience strategically implementing pricing plans
• You must have P&L and budget management experience
• You demonstrated capacity to communicate, influence and work effectively across functional groups/departments
• A leader with a positive track record of developing and elevating your team’s talent
• You can apply business experiences across multiple product lines and/or channels
• You have the aptitude to think creatively and translate strategy into effective actions. 
• You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, distributor partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
• You are a motivator and continuously challenge yourself and your teams to achieve the best results possible.
• Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
• An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.