Regional Aftermarket Sales Area Manager

Why Work at Rehlko

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.

Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter.

At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!

What We Offer

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:

• Competitive compensation and benefits

• Work-life flexibility

• Recognition and rewards

• Development and career opportunities

• A safe and inclusive workplace

Why You Will Love this Job

The Regional Aftermarket Sales Manager is responsible for driving profitable aftermarket growth and distributor performance across an assigned North American region.

Reporting to the North America Aftermarket leader, this position translates the overall aftermarket and channel strategy into distributor-specific commercial plans and measurable execution.

The Regional Aftermarket Sales Manager serves as the primary operating interface between the company and assigned distributors and is accountable for improving aftermarket parts sales, market penetration, service-agreement growth, distributor capability and channel effectiveness.

This is a highly commercial, data-driven field leadership position requiring strong distributor relationships, analytical capability, business acumen and the ability to influence independent channel partners.

Work Mode: This position is a remote position with up to 75% travel to HQ & factories & distributors throughout the US and Canada.

Applicants must be authorized to work in the US without requiring new or transfer visa sponsorship now or in the future.

Key Responsibilities

Commercial Growth & Distributor Performance

• Own achievement of assigned regional aftermarket sales, orders, growth and market-penetration objectives.

• Develop annual distributor business plans translating North American objectives into distributor-specific growth targets and actions.

• Lead monthly distributor performance reviews and QBRs.

• Identify performance gaps and establish measurable corrective-action plans with distributor leadership.

• Build and maintain distributor-specific growth pipelines with defined opportunities, owners, timing and expected financial impact.

• Drive accountability for agreed commercial commitments and escalate significant performance gaps when required.

Installed-Base & Market Penetration

• Analyze installed-base, customer, equipment population, geographic and aftermarket consumption data to identify whitespace opportunities.

• Evaluate penetration by distributor, territory, customer segment and product population.

• Translate identified gaps into targeted commercial growth initiatives.

• Track conversion of identified opportunities into orders, revenue and increased market share.

Aftermarket Lifecycle Growth

• Drive execution of lifecycle growth programs including parts, preventive maintenance, service agreements, extended warranty, remote monitoring and break/fix opportunities.

• Improve service agreement attachment and renewal performance across the installed base.

• Work with distributors to develop the commercial and service capabilities required to capture lifecycle revenue.

• Coordinate with Parts, Service and other functions to remove barriers to distributor growth.

Channel & Territory Effectiveness

• Evaluate distributor coverage, capability, performance and market potential.

• Recommend territory modifications, channel expansion, consolidation or distributor capability investments when appropriate.

• Support onboarding and development of distributors and dealers using standardized channel playbooks.

• Ensure execution of established distributor agreements, channel policies and governance standards.

Analytics, Forecasting & Business Planning

• Maintain accurate distributor performance scorecards and commercial dashboards.

• Develop regional sales forecasts and identify risks and opportunities versus plan.

• Monitor sales growth, orders, market penetration, installed-base coverage, service capability and partner productivity.

• Ensure distributor/customer/installed-base information used for commercial decisions is accurate and actionable.

• Provide leadership with clear recommendations, not simply data—on performance gaps and growth opportunities.

Cross-Functional Execution

• Serve as the regional commercial link between distributors and Parts, Service, Operations, Marketing, Finance, Pricing and other internal functions.

• Coordinate resolution of issues affecting distributor growth, customer experience and aftermarket performance.

• Execute channel programs, promotions, incentives and go-to-market initiatives.

• Represent distributor requirements internally while maintaining accountability to company commercial objectives.

Success Measures

Success will be measured through:

• Aftermarket revenue and order growth

• Distributor performance versus annual business plans

• Market-share and installed-base penetration

• Service-agreement growth and attachment

• Identified whitespace converted into incremental revenue

• Distributor action-plan execution

• Forecast accuracy

• Channel productivity and coverage

• Distributor capability improvement

• Compliance with channel standards and agreements

• Execution of strategic aftermarket initiatives

Required Qualifications

• Bachelor’s degree in business, Engineering, Marketing, Sales, Supply Chain or related discipline.

• 5+ years of progressive experience in aftermarket sales, distributor/dealer management, channel management, commercial operations or related roles.

• Demonstrated experience driving measurable revenue growth through independent distributor or dealer networks.

• Strong experience developing distributor business plans, sales targets, scorecards, QBRs and corrective-action plans.

• Demonstrated ability to use financial, sales, installed base and market data to identify commercial opportunities.

• Strong commercial and financial acumen.

• Demonstrated ability to influence distributor ownership and senior leadership without direct authority.

• Strong executive communication, negotiation and presentation skills.

• Ability to operate effectively across Sales, Service, Parts, Operations, Marketing and Finance.

• Ability to travel extensively throughout the assigned region.

Preferred Qualifications

• Experience in power generation, engines, industrial equipment, heavy equipment or other intensive aftermarket industries.

• Experience managing large North American dealer/distributor networks.

• Experience with aftermarket parts and service business models.

• Experience with distributor agreements, territory management and channel governance.

• Experience with CRM, ERP, BI and installed-base analytics.

• Experience leading channel transformation, market-coverage optimization or distributor-performance improvement initiatives.

Rehlko hires candidates only in states where we have an established business presence. We do not hire candidates residing in the following states: AK, AR, DE, HI, ME, ND, NE, VT, WV, WY. Remote work opportunities are also unavailable for these locations.

The Salary range for this position is $89,800.00-$114,100.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location.

About Us

Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are.

In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!?

Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws.

Americans with Disabilities Act (ADA)

 It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact [email protected]. Rehlko is an equal opportunity/affirmative action employer.

Our Values

Curiosity – Seek, learn, share

Trust – Go farther together

Pace – Focus to go faster

Excellence – Find the win every day