Reddit Marketer, Home Cleaning Appliances (Part-time - Freelance)

Hi! I'm MJ, the founder and CEO of Outpost. Thanks for checking us out.

About Outpost

Outpost is a fast-growing, tech-enabled marketing agency focused entirely on Reddit. We help brands earn a real, lasting presence in the communities that shape how people discover and choose them.

Reddit has quietly become one of the most trusted places on the internet. Before people buy almost anything today, they go to Reddit for honest, unfiltered opinions from real people, and those threads consistently rank at the top of Google. For a brand, that is a large opportunity and a real risk at the same time. Most brands have no idea how to show up. The ones that try usually get it wrong. They spam a few subreddits, watch their posts get removed and end up hurting the reputation they came to build.

We take the opposite approach. Everything we do is white-hat and fully in the open. We represent a brand as itself, or as a named member of its team, and we earn attention by being genuinely useful in the conversations that matter. No fake accounts and no pretending to be someone we are not.

The role

As the Reddit Community Manager for this client, you own their presence on Reddit end to end. You run their branded Reddit account and their subreddit, and you are the voice that represents them in the communities that matter to them.

This is not paid advertising. It is earning a trusted place in a community, on behalf of a brand you would be glad to represent. Doing it well starts with understanding the brand deeply: what they sell, who buys it and how their customers actually talk. From there, you use our platform to surface every conversation worth joining, and you bring the Reddit judgment for how to show up the right way once you are in it.

The objective is simple to state and hard to earn: make the brand a welcome, trusted member of the communities it belongs in, and build genuine goodwill around it over months, not days.

The client is an established consumer brand in the home cleaning and home-care appliance space: steam cleaners, air purifiers, that whole world. They are well known and sold just about everywhere, and their category already lives on Reddit. Communities like r/CleaningTips, r/BuyItForLife, r/AutoDetailing and r/AirPurifiers are full of people comparing products and asking what to buy, and the brand comes up in a lot of those threads already. What is missing is a real, consistent voice showing up to help, and that includes the harder threads too: comparisons where a competitor is winning, and support questions where a customer had a problem. No spin, just being genuinely useful and transparent, as the brand, out in the open.

One thing to know: this is a specific, active role, not an open-ended talent pool. We have signed this client and we are hiring their dedicated marketer now. We are looking to bring someone on in the coming weeks, with the client going live in early September. There is one to two hours of meetings a week to plan for: with me and the rest of the Outpost team, with our engineers (the people building the platform you rely on), and with the client, especially early on while you are still learning their brand and voice.

What the work actually looks like

The work comes in three parts. For this client, plan for roughly 35 to 40 hours a month. It flexes with the month: lighter some weeks, busier around product launches.

• Community engagement. This is the core. You work from a prioritized thread queue our platform ranks for you, so you are not scrolling Reddit all day, and you show up in the ones that matter: commenting, posting and running the occasional AMA on the brand's behalf, including the threads where the brand is being compared or talked about negatively. Everything is disclosed, and it is approved before it goes live. When a high-priority thread breaks, you are in it fast, ideally within the hour and at the latest within 24 hours. That speed is the one hard expectation of the role.
• Community growth. You help build and run the client's own subreddit: turning the threads already ranking on Google into content that lives there, keeping it active and welcoming, and moderating it into a real home for their community.
• Community intelligence. You are our eyes on the ground. Because you live in these communities, you flag what buyers are really saying and what is worth acting on, which feeds the monthly intelligence we deliver to the client.

Outside of the high-priority moments, there is no set schedule. The hours are yours.

What we're looking for

• Deep Reddit knowledge. You know the culture cold: what earns traction and what gets removed.
• A marketing background of some kind: content, social media, SEO or AEO/GEO. Agency experience is a plus.
• Real enthusiasm for the brand you would represent. The best work happens when you genuinely care about the product and the people who use it.
• Genuine interest in the home and cleaning space is a real plus. You do not need to be an expert, but caring about this world (the kind of person who has opinions about what actually gets grout clean) makes the writing better.
• You write like a person, not a marketer, and you are comfortable putting your name to a brand out in the open.

Compensation: $1,500 to $2,200 per month for this one client. It is freelance (a 1099 contractor arrangement in the US), paid monthly, with no health benefits. Where you land in that range depends on how active the client's communities are in a given month: busier months near the top, quieter ones lower.

Location: Fully remote, wherever you are. Our client and our team are in North America, so the 1–2 hours of meetings per week will likely occur during North American business hours.

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