Product Manager (SEO SaaS Product)

About the Role

SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants — helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting.

We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own SEOWILL's roadmap and execution. This is not a trainee role — you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently.

What You'll Do

Product Planning & Delivery

• Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
• Lead features from discovery through design, engineering, and launch — to post-launch review
• Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content

SEO Domain

• Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality
• Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
• Translate technical SEO concepts into merchant-friendly product experiences

User & Market Research

• Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners
• Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis
• Turn merchant pain points and market signals into prioritized product decisions

GTM & Commercialization

• Define product packaging, pricing tiers, conversion flows, and new user onboarding
• Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

What We're Looking For

Required

3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technolog

Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth

Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar

B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch

Data chops — SQL basics, Excel/dashboards, and A/B testing

Mandarin Chinese proficiency: native or near-native (first or second language required)

Nice to Have

Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)

Background in AI content generation, GEO, or AI-powered SEO tool

Experience designing merchant onboarding or conversion optimization flow

Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management

Has personally run SEO campaigns, built a website, or operated an online store

Starting Pay: 70 - 130k depends on experiences, open to negotiation

• 401(k)
• PTO
• Paid Holidays
• Insurance