Product/Project Manager Retail Media Direct Marketing (m/f/d)
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MediaMarktSaturn
Munich
Summary
You will lead the strategic development and end-to-end product ownership of newsletter and push notification channels within the retail media business. This involves coordinating with internal teams and external providers to implement, test, and optimize automated campaigns and personalization strategies.
Job Description
Your Tasks
- Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
- End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
- Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
- Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
- Support in developing segmentation and personalization strategies (e.g. using behavioral data)
- Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
- Execution of A/B tests and contribution to performance analyses
- Monitoring of market and technology trends to continuously improve tools and methodologies in use
Your Profile
- University degree in business, marketing, communications, computer science or a comparable field
- Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
- Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
- Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
- First-hand experience with automation, customer journeys, and personalization
- Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
- Experience using A/B testing tools and in optimizing usability
- Basic understanding of HTML is a plus, but not a requirement
- Excellent written and spoken German and English skills
About Us
We are a leading electronics retail company, helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.
The best solutions come from bringing together diverse perspectives. Embracing diversity is key to achieving our vision of becoming the Experience Champion. We value inclusion, foster equal opportunity, and welcome you to be part of our team.
Additional Benefits
Job Infos
Location: München, Hamburg
MediaMarktSaturn Marketing
Department: HQ - Marketing & Communication
Entrylevel: Professional Level
Type of Employement: Full Time
Working Hours: 37,5
Persona: Job Requisition HQ Employee
Recruiter: Lea Ellerich
Recruiter: Lea Theresa Ellerich
MediaMarktSaturn Retail Group is Europe's leading retailer of consumer electronics and related services. As part of its strategic realignment, the company is evolving from a traditional product retailer to a solution-oriented omnichannel platform that integrates customer and sustainability issues into all its business activities. MediaMarktSaturn uses the term ‘Experience Electronics’ to describe its repositioning and, at the same time, the range of services it offers its customers. With its portfolio of formats and brands, the electronics retailer focuses on customer experience and personal advice. The company owns the MediaMarkt, Saturn und MediaWorld brands, which comprehensively network their approximately 1,070 brick-and-mortar stores in 11 European countries with online sales platforms and occupy the number one or two market position in nine European countries. The own brands PEAQ, KOENIC, ISY and ok. round off the portfolio. MediaMarktSaturn employs around 50,000 employees and is owned by CECONOMY AG. The company's sales in the 2024/25 financial year amounted to EUR 23.1 billion, with online sales accounting for around 26% of this. With around 2.2 billion customer contacts per year across all channels, the electronics retailer has an enormous reach. (Data as of 30 September 2025)
Visit https://www.mediamarktsaturn.com/career-at-mediamarktsaturn for more information on MediaMarktSaturn as an employer and current vacancies.
https://www.mediamarktsaturn.com/imprint
Company size
10,001+ employees
Industry
Retail
Org type
Privately Held
Headquarters
Ingolstadt, Bavaria
MediaMarktSaturn Retail Group is Europe's leading retailer of consumer electronics and related services. As part of its strategic realignment, the company is evolving from a traditional product retailer to a solution-oriented omnichannel platform that integrates customer and sustainability issues into all its business activities. MediaMarktSaturn uses the term ‘Experience Electronics’ to describe its repositioning and, at the same time, the range of services it offers its customers. With its portfolio of formats and brands, the electronics retailer focuses on customer experience and personal advice. The company owns the MediaMarkt, Saturn und MediaWorld brands, which comprehensively network their approximately 1,070 brick-and-mortar stores in 11 European countries with online sales platforms and occupy the number one or two market position in nine European countries. The own brands PEAQ, KOENIC, ISY and ok. round off the portfolio. MediaMarktSaturn employs around 50,000 employees and is owned by CECONOMY AG. The company's sales in the 2024/25 financial year amounted to EUR 23.1 billion, with online sales accounting for around 26% of this. With around 2.2 billion customer contacts per year across all channels, the electronics retailer has an enormous reach. (Data as of 30 September 2025)
Visit https://www.mediamarktsaturn.com/career-at-mediamarktsaturn for more information on MediaMarktSaturn as an employer and current vacancies.
https://www.mediamarktsaturn.com/imprint
Company size
10,001+ employees
Industry
Retail
Org type
Privately Held
Headquarters
Ingolstadt, Bavaria
