Product Marketing Strategist

Description

Sprout Social is looking to hire a Product Marketing Strategist to the Marketing team who will help us stay ahead of our competitors and stand out with industry analysts.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.

Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

What you’ll do

Competitive intelligence (about 70% of your time)

• Track our key competitors. Conduct in-depth, always on analysis of our key competitors, spanning social media management, social listening, media monitoring and influencer marketing. Watch for product launches, pricing moves, marketing campaigns and company news.
• Be our early warning system. Be the first person at Sprout Social to share updates on emerging platforms and new features from established providers. 
• Publish regular intelligence reports. Write clear, useful reports for stakeholders across research and development (R&D) and Product Marketing. Tell them what changed, why it matters and what we should do about it.
• Respond fast when competitors move. When a competitor releases a new feature, run a quick analysis. Share the key points with Sales and Customer Success (CS) so they can answer customer questions with confidence.
• Shape how we win. Go beyond reporting what competitors do. Recommend how we position against each one, where we can differentiate and what it will take to proactively win.
• Jump into deals. Support Sales in live, competitive deals. Help set the deal strategy and arm reps with the right proof points. 
• Keep our competitive source of truth current. Maintain battlecards, comparison pages and talking points so customer-facing teams always have accurate information.
• Build a network of sources. Gather intelligence from analyst reports, review sites, win-loss interviews, and conversations with Sales and CS teams.
• Use AI to scale your work. Use AI tools to build core intelligence once, then systemize it across the company. Partner closely with our GTM Systems and Applied AI team in Revenue Operations to put competitive insight inside the tools Sales and CS use every day.

Analyst relations (about 30% of your time)

• Manage our relationships with industry analysts. Coordinate briefings and inquiry calls with key analyst relations firms. Keep them up to date on Sprout Social's products, including NewsWhip, Listening, and Influencer Marketing.
• Support major analyst evaluations. Help prepare submissions, demos and references for influential industry reports. Make sure Sprout Social is represented accurately and well.
• Leadership/Exec support: Work closely with leadership in developing presentations they can deliver to influential analysts. 
• Bring analyst insight back into Sprout Social. Capture what analysts say about our market and our competitors. Share it with Product, Marketing and leadership.
• Keep the calendar and the record. Track analyst report cycles, deadlines and follow-up actions so nothing slips.

What you’ll bring

The minimum qualifications for this role include:

• 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research or a similar role in business-to-business (B2B) software.
• Strong research skills. You can dig through product releases, reviews, filings and news, and separate signals from noise.
• Strategic communicator. Proactively deliver tailored market intelligence, trend updates, and high-impact recommendations to senior leadership and cross-functional teams.
• Strong AI skills. You use AI tools and large language models (LLMs) every day to research, analyze and create. You can turn one-off work into repeatable AI workflows that others use.
• Live deal enablement. Demonstrated experience supporting active B2B sales cycles through direct competitive deal consulting and live enablement.

Preferred qualifications for this role include:

• Knowledge of the social media management, social listening or media intelligence market.
• Experience with competitive intelligence tools.
• Experience working with analyst firms, or supporting evaluations such as a Magic Quadrant or a Wave.
• Experience creating sales enablement materials such as battle cards.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization.
• Meet your stakeholders across R&D, Product Marketing, Sales and CS.
• Get to know our competitor set and our current intelligence sources and materials.
• Review our analyst relationships, upcoming report cycles and past evaluations.
• Start product onboarding, become familiar with our suite of products.

Within 3 months, you’ll start hitting your stride by:

• Publish your first competitive intelligence reports on a regular schedule.
• Deliver your first rapid-response analysis of a competitor release.
• Support your first live competitive deal alongside a Sales rep.
• Join analyst briefings and take ownership of scheduling and preparation.

Within 6 months, you’ll be making a clear impact through:

• Run the competitive intelligence program end to end, from monitoring to reporting.
• Refresh battle cards and competitive materials for our key competitor set.
• Manage an analyst evaluation submission with support from your manager.
• Partner with the GTM Systems and Applied AI team to build your first AI-powered intelligence workflow.

Within 12 months, you’ll make this role your own by:

• Be the recognized expert on our competitors inside Sprout Social.
• Influence product and go-to-market decisions with your intelligence work.
• Own our analyst relations calendar and strengthen our position in major reports.
• Systemize competitive intelligence across the company, so every team works from the same current information.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program 

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: $94,400.00 – $118,000.00 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long-term growth potential available as you progress in your role.

We have two geographic pay zones in the United States:

Zone 1 (New York, California, Washington): $103,800.00-$155,800.00

Zone 2 (All other US states): $94,400.00 – $141,600.00

These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law

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