Product Marketing Manager, Exposure Management

About Us:

VanishID is a cybersecurity company that offers privacy services to protect executives, employees, and their families against a wide range of cyber and physical threats. VanishID proactively and continuously eliminates exposed personally identifiable information from the public web and neutralizes compromised credentials, while feeding security teams with human risk intelligence that boosts the performance of security programs. VanishID is redefining privacy and trust on the internet.

We are hiring a Product Marketing Manager to own our exposure management story. Security budgets still point at infrastructure while attackers target people, and the market is only starting to wake up to that gap. Your job is to make VanishID the company buyers and analysts think of when they do. This is a roll-up-your-sleeves role that blends product marketing, content, and campaign strategy, because on a lean team the story is not told with one skill. You will write the research the press quotes, build the pages and programs that teach CISOs a problem they have been told they cannot fix, arm our sales team and partners to win, and orchestrate campaigns that turn attention into pipeline.

It's an amazing time to join VanishID as one of our early employees. You will witness the impact of your work every day at this stage and reap the financial benefits. You will join a small, senior marketing team reporting to the VP of Marketing, where a peer product marketer owns our executive protection and workforce protection lines, along with brand and web. If you thrive in an energetic, focused environment and want to be surrounded by the momentum of equally driven teammates, VanishID will be a great place for you.

We are a remote-first company and are open to candidates throughout the United States. This role is not eligible for visa sponsorship.

What you will do in the Product Marketing Manager role

• Own the story. Positioning and messaging for exposure management across the organization.

• Translate the technical. Turn platform capabilities, research findings, vulnerability disclosures, and attack techniques into clear buyer-facing narratives.

• Teach the market. The definition content, buyer's guide, webinars, and web pages that educate CISOs on a problem they have been told they cannot fix.

• Lead our flagship research. Partner with product on the findings, perform surveys, write the report, and turn it into something the press repeats.

• Run campaigns that land. Integrated campaigns and major launch moments, coordinating content, PR support, and analyst briefing preparation with the CEO and VP of Marketing.

• Arm the field. Pitch decks, battlecards, demo narratives, objection handling, and rep training for our sales team and channel partners.

• Fuel our alliances. Joint value propositions, integration briefs, and co-marketed campaigns and webinars with our technology and alliance partners.

• Build the proof. Case studies and references with customer success that give our story its evidence.

• Drive demand. Account-based plays for top target accounts, nurture flows, and clean lead handoff to sales.

• Be the voice of the market. Win and loss insights, competitive intelligence, and customer research that shape product and sales.

Characteristics we are looking for in a candidate (need to have)

• 7+ years in B2B SaaS marketing with 4+ years in product marketing. Cybersecurity required, and you have run launches in a high velocity environment.

• Real security fluency. You have marketed to CISOs and security operations teams and can explain complex technical concepts to buyers. Experience with CTEM, EASM, attack surface management, identity security, or threat intelligence a huge plus.

• Exceptional writing. Written samples of external-facing content for security buyers. We will ask, and you will be glad we did.

• Campaign chops. Your campaigns turned into pipeline, and you can prove it. Here you create the content and call the plays. Specialists run them.

• Self-starter mentality. You thrive as a generalist on a lean, remote team where ownership is the expectation, and you ship fast.

Characteristics we are looking for in a candidate (nice to have)

• Experience producing original research or industry reports.

• Experience with identity protection, threat intelligence, or OSINT.

• Enjoys public speaking to technical security audiences on webinars and conferences.

Benefits, PTO & Equity

We're proud to offer a generous benefits package including:

• Various high quality medical plans with up to 100% employer-paid coverage for employees and 50% employer-paid coverage for dependents

• Dental and vision plans with partial employer-paid coverage 

• Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs)

• Free access to One Medical, Teladoc, HealthAdvocate and TalkSpace online therapy 

• Employer-paid short- and long-term disability insurance

• Equity in a growing startup

• 401k with employer match and immediate vesting (both Traditional and Roth)

• Discretionary PTO (we trust you to take time off when you need it!)

• 13 annual holidays off

• AI Tool Stipend for Personal Use

• Paid parental leave

• Monthly virtual events

• A truly remote-first environment

An Important Note:

Don’t meet every single requirement? At VanishID, we are dedicated to building a diverse, inclusive and authentic team, so if you’re excited about this role, but your past experience doesn’t fit perfectly with every qualification in the job description, we encourage you to apply anyway. You may be exactly the person we’re looking for to fill this or other roles. 

Equal Employment Opportunity

We’re proud to be an equal opportunity employer and welcome our employee’s differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Difference makes us better. Join us.