Product Marketing Manager

Real Voices. Superior Advertising. Thriving Media.CivicScience is seeking a strategic marketer to guide go-to-market execution, product positioning, sales enablement, and commercialization efforts across our suite of consumer intelligence solutions. This role will work cross-functionally with Product, Research, Sales, Client Success, and Marketing teams to bring new offerings to market, develop compelling narratives, create impactful sales materials, and drive revenue growth.

Key Responsibilities

• Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.
• Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.
• Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.
• Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.
• Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities. 
• Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.
• Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials.
• Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.
• Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.
• Support sponsorships and industry activations through content development, messaging, and sales enablement materials.
• Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative

Qualifications

• 3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms
• Proven track record of building positioning and messaging to support GTM strategy
• Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.)
• Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition
• Exceptional written communication skills with impeccable grammar and attention to detail
• Proficiency in Canva, Figma, and Google Workspace
• Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates
• Comfort and competencies to work in a fast-paced environment, balance multiple project, and translate complex ideas into impactful content

Benefits & Expectations
Join a company that values innovation and creativity, works with cutting-edge technology to influence major business decisions, and makes a real-world impact. Benefits include:

• Company paid medical, dental, and vision premiums for you and your legal dependents
• Company paid life insurance plus short- & long-term disability coverage
• Flexible spending accounts for medical and dependent care
• Employee assistance programs
• Unlimited PTO
• 401(k)
• Travel and educational opportunities

This is a remote (work from home) role with preference for candidates in the Eastern Time Zone.

Working at CivicScience
CivicScience has a vibrant, high-energy work culture with ambitious, innovative, and forward-thinking team members. Our specialized business units collaborate to fuel CivicScience's goals and objectives.

We've been recognized for our work in the Inc. 5000, Pittsburgh Top Workplaces 2022, Pittsburgh Business Times Fast 50, GRIT Top 50 Innovative Supplier, Pittsburgh Technology Council's Tech 50 (winner), and Mental Health America’s Bell Seal program (Platinum winner, 2026; Gold winner, 2025 & 2024). 

More about CivicScience
CivicScience is a consumer analytics and advertising platform. Our proprietary, always on, data collection engine captures over 1M survey responses daily, creating the most dynamic, real-time understanding of consumer wants, needs, and intentions in a constantly changing world. Powered by our premium media partnerships, our attitudinal database helps brands and media companies retain and grow existing customers while reaching and acquiring new ones.

Our clients use CivicScience's unique dataset to inform advertising, communications, product, and financial strategies that drive superior business outcomes. Join the conversation.