Product Marketing Director, Enterprise Networking
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Calix
US
Summary
The Product Marketing Director will own the product story and go-to-market strategy for the Managed Business portfolio, including hardware, software, and managed services. They will lead cross-functional launch planning, define market segments, and drive internal enablement to ensure sales and support teams can effectively communicate product value.
Job Description
Calix provides an AI-native platform and managed services that enable our customers and partners to compete and win in any market. We're at the forefront of a once-in-a-generation change in the managed services industry, and Calix is making strategic investments to establish managed services as a major growth engine and future billion-dollar business. To achieve this, Calix is forming a dedicated, cross-functional Managed Business team responsible for defining not only the market strategy, but the complete customer and operational models required to scale profitably.
Calix is seeking a highly skilled and experienced Product Marketing Director, Enterprise Networking, focused on turning strategic market opportunity into scalable growth. The Product Marketing Director, Enterprise Networking will be responsible for a portfolio of property/enterprise network gateways, Wi-Fi, Ethernet switches, and managed services, along with their supporting software and management platforms. The product marketing director will drive top-to-bottom product and solution messaging, value propositions, product launch and software release marketing, and serve as the product-level source of truth for cross-functional go-to-market teams. You will partner tightly with product leaders to influence the roadmap; work closely with sales to drive product adoption; collaborate with customer success to develop customer enablement programs; and translate technical capabilities into clear business outcomes for managed service providers.
Core Responsibilities & Tasks:
- Own the product story for the Managed Business portfolio — hardware, software, and management platforms, including network gateway routers, managed switches, Wi-Fi appliances, and managed services. Define what each product is, the problem it solves, why it wins, and how teams position it in market.
- Collaborate to define the target market segments, ICPs, and personas, and translate personas into clear use cases, buying triggers, adoption barriers, decision criteria, and differentiated product messaging.
- Run launches end to end — readiness criteria, cross-functional checklists, milestones, messaging, and launch materials.
- Lead quarterly launch planning and execution, serving as the primary product marketing liaison to Product Line Leadership and cross-functional stakeholders.
- Bring the market into the roadmap through Concept and Validation phases, translating customer, partner, and sales feedback into clear implications for product strategy.
- Build and maintain the sales toolkit — pitch, demo script, collateral, partner enablement, FAQs, and release-specific assets.
- Drive internal enablement so customer-facing teams understand the value proposition, use cases, buyer needs, objections, and competitive positioning.
- Align stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation — from planning through release and field adoption.
Required Qualifications:
- 10+ years marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or similar channel partner ecosystems.
- Deep knowledge of managed services business models and partner-led go-to-market motions.
- Deep product marketing experience owning positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution
- Proven success in establishing credibility in a market where the company is a new entrant
- Proven ability to lead complex, cross-functional launches spanning product, sales, support, communications, partner, and demand generation teams.
- Strong grasp of the product lifecycle — market input, concept, validation, launch readiness, release communications, and feedback loops.
- Track record building sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content.
- Ability to translate technical products and market insight into compelling business value and actionable field enablement.
- Excellent executive communication, storytelling, and stakeholder management skills.
- Strong analytical skills to synthesize market, customer, sales, and competitive inputs into clear recommendations.
- Able to support periodic bursts of travel up to 20%.
Preferred Qualifications:
- Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based segments.
- In-depth understanding of property/enterprise Wi-Fi, networking, managed network services, and their supporting software and management solutions.
- Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums.
- Experience leading the organizational change required to take new products into unfamiliar markets, including aligning stakeholders, adapting go-to-market processes, defining new buyer and partner motions, and helping established teams operate successfully outside their historical market focus.
#LI-Remote
The base pay range for this position varies based on the geographic location. More information about the pay range specific to candidate location and other factors will be shared during the recruitment process. Individual pay is determined based on location of residence and multiple factors, including job-related knowledge, skills and experience.
184,000 - 294,400 USD Annual
160,000 - 256,000 USD Annual
144,000 - 230,400 USD Annual
As a part of the total compensation package, this role may be eligible for a bonus. For information on our benefits click here.
Calix is an AI platform company that enables service providers to transform their operations and accelerate delivery of differentiated experiences—so they can compete and win in the markets and communities they serve.
Through the AI-native Calix One platform, service providers can securely and privately activate agentic-AI alongside their human teams to acquire new subscribers, grow existing subscriber revenue, and build loyalty across residential, business, municipal, and MDU markets. More than 1,200 customers of all sizes leverage the Calix One platform, which has evolved over 15 years at an investment of more than $2 billion.
Calix innovation cycles are underpinned by a strong financial balance sheet and a people‑first culture that routinely earns broad industry recognition—winning 81 culture and innovation awards since 2025 alone, as well as Fortune’s 100 Best Companies to Work For® in 2026.
Founded
1999
Company size
1,001-5,000 employees
Industry
Broadband
Org type
Public Company
Headquarters
San Jose, California
Calix is an AI platform company that enables service providers to transform their operations and accelerate delivery of differentiated experiences—so they can compete and win in the markets and communities they serve.
Through the AI-native Calix One platform, service providers can securely and privately activate agentic-AI alongside their human teams to acquire new subscribers, grow existing subscriber revenue, and build loyalty across residential, business, municipal, and MDU markets. More than 1,200 customers of all sizes leverage the Calix One platform, which has evolved over 15 years at an investment of more than $2 billion.
Calix innovation cycles are underpinned by a strong financial balance sheet and a people‑first culture that routinely earns broad industry recognition—winning 81 culture and innovation awards since 2025 alone, as well as Fortune’s 100 Best Companies to Work For® in 2026.
Founded
1999
Company size
1,001-5,000 employees
Industry
Broadband
Org type
Public Company
Headquarters
San Jose, California