Product Manager

Job Details: Job Location: ATW Corporate HQ - Addison, TX, Salary Range: Undisclosed, Product Manager

Job Title:  Product Manager of Innovation

Location: Addison, Texas

Reports to: Sr. Director of Product Development and Channel Marketing

Travel: up to 50%

Job Summary

The Product Manager of Innovation will lead the development and execution of breakthrough product strategies, driving end-to-end lifecycle management from concept through launch across trailer product categories. This role blends user-centered design, market research, and technical collaboration to deliver innovative, scalable solutions that meet customer needs and business objectives. The ideal candidate is a strategic thinker and hands-on leader with a strong passion for innovation, cross-functional teamwork, and driving measurable impact.  This position reports to the Sr. Director of Product Development and Channel Marketing.

Essential Job Functions

Define and drive the innovation product vision across trailer product categories; collaborate with leadership to align vision with business strategy.
Lead full product lifecycle management—from concept through launch—for innovative product lines, ensuring alignment with company objectives.
Advocate for user-centric design; integrate customer feedback and usability principles into the product development process.
Develop and manage innovation product roadmaps, coordinating with cross-functional teams to meet milestones and deliverables.
Conduct market research and competitive analysis to identify trends, unmet needs, and white space opportunities for innovation.
Define product requirements and collaborate closely with Product Engineering and Manufacturing teams to ensure timely and high-quality execution.
Establish KPIs and performance metrics to measure the success of new products and ensure accountability across innovation initiatives.
Collaborate on pricing strategy and positioning for innovative products to maximize market impact and profitability.
Champion a culture of innovation across the organization by promoting experimentation, ideation workshops, and design thinking practices.

Requirements and Qualifications

Bachelor’s degree in marketing or a technical field (e.g., Engineering, Product Design, or related discipline) from an accredited institution.
Minimum 5 years of product management experience, ideally with a focus on innovation or new product development.
Demonstrated ability to convert innovations into scalable business solutions across multiple brands or channels.
Comfortable working hands-on with products; willing to engage with dealers, end users, and internal teams to discover pain points and needs.
 Excellent written and verbal communication skills; able to present complex concepts in a clear, compelling manner.
Passionate about innovation; demonstrates creative problem-solving and outside-the-box thinking.
Strong strategic mindset with ability to balance short-term wins with long-term product vision.
Experience developing business cases and product pitches for leadership, leveraging customer insights and market data.
Familiarity with agile product development methodologies, including sprints, MVPs, and iterative testing.
Proven track record of launching successful new products in a competitive market landscape.

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