Principal Marketing Analyst

Principal Marketing Analyst
Remote - United States
Reports to: Senior Manager of Marketing Analytics

About the Team:
The Marketing Analytics team is at the heart of our data-driven marketing strategy. We are a group of passionate analysts and data storytellers who partner with all areas of the marketing and sales development to uncover insights, measure performance, and guide strategic decisions.

About the Role:
As a Principal Marketing Analyst, you will play a pivotal role in shaping our marketing strategies through advanced data analysis and insights. Transforming complex data into clear, actionable recommendations that drive business growth. You will be responsible for a wide range of analytical tasks, from creating foundational data tables to developing models that forecast performance and identify new opportunities. This role requires a strategic thinker who can not only analyze data but can work as a standalone point of contact to core marketing team.

Who You Are:
- You have 8 years of experience in marketing analytics, business intelligence, or a related data-focused role.
- A master of data visualization with a strong portfolio of dashboards and reports created in tools like Tableau, Power BI, or Looker.
- You possess hands-on experience creating and managing data tables using SQL and have a solid understanding of data warehousing principles. You are experienced in handling key Demand Generation data sets from platforms such as GA4, DemandBase, Marketo, Outreach
- You are leveraging AI to build agents, models and automate analytical workflows.
- A strategic and curious thinker with a proven ability to tackle ambiguous problems, identify new data opportunities, and drive analytical projects from conception to completion.

What You’ll Do:
- Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership.
- Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs.
- Incorporate AI into your weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights.
- Think strategically to identify and source new datasets, both internal and external, to enrich our understanding of customer behavior and market trends.
- Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment.

Base Compensation Range
$116,000 - $140,000 USD

You may also be offered a performance-based bonus, equity, and a generous benefits program.