Primary Care Partnerships Representative

PeteDME / Petehealth

About the Role

PeteDME / Petehealth is seeking a Primary Care Partnerships Representative to build relationships with primary care offices and activate a structured referral workflow for patients with back and knee pain.

This is not a home health role. This is not traditional DME sales. This role is focused on educating PCP offices about an integrated musculoskeletal care pathway where the PCP evaluates appropriate patients, documents the clinical need, and sends a physical therapy referral and DME/bracing order when medically appropriate.

The ideal candidate already understands how to work with primary care offices, referral coordinators, medical assistants, office managers, and providers. You should know how to turn a physician office conversation into a real, repeatable workflow — not just drop off brochures or rely on relationships.

What You’ll Promote

PeteDME / Petehealth supports PCPs with a conservative MSK care pathway for patients with back or knee pain and functional limitations.

Appropriate patients may include individuals with:

• Back or knee pain limiting walking, standing, stairs, transfers, or activities of daily living

• Knee instability, weakness, or reduced mobility

• Lumbar pain with functional limitation or need for support

• Patients who may benefit from conservative care before escalation

• Patients who may need physical therapy and supportive bracing when clinically appropriate

The PCP’s role is to evaluate the patient, document the diagnosis and functional limitation, and order PT and/or DME when medically appropriate. PeteDME / Petehealth supports the downstream intake, coordination, therapy pathway, DME/bracing workflow, documentation collection, and follow-up.

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Responsibilities

• Identify and build relationships with primary care offices, senior-focused clinics, medical groups, IPAs/MSOs, and other PCP-facing referral sources

• Educate PCP offices on PeteDME / Petehealth’s integrated MSK care pathway for back and knee pain

• Meet with physicians, office managers, referral coordinators, and medical assistants to explain the referral/order workflow

• Train offices on what is needed for a complete PT + DME packet when clinically appropriate

• Help offices understand that the PCP must evaluate the patient and document the clinical basis for PT and/or bracing

• Convert PCP offices from initial interest into active, repeat referral/order sources

• Track all activity in CRM, including office contacts, meetings, workflow status, next steps, and packet progress

• Follow up with offices to resolve incomplete packets, missing documentation, or workflow issues

• Collaborate with internal intake, operations, compliance, and patient coordination teams

• Maintain a compliant, education-first approach and avoid prohibited sales language or claims

• Build a repeatable territory pipeline that produces complete, compliant referral/order packets

What This Role Is Not

This is not a home health sales role.

This is not a role where you are asking physicians to certify homebound status, open a home health episode, order skilled nursing, complete OASIS, or refer post-acute patients.

This is not a “brace sales” role.

This is a PCP partnership role focused on conservative musculoskeletal care, physical therapy referrals, and medically appropriate bracing orders supported by PCP evaluation and documentation.

Ideal Background

Strong candidates may come from:

• Home health account executive roles

• Hospice liaison or hospice account executive roles

• Physician liaison roles

• Provider relations roles

• IPA/MSO provider engagement roles

• Outpatient physical therapy business development

• Mobile diagnostics or lab sales

• DME/HME sales, if compliance-oriented

• Primary care, senior care, or Medicare-focused healthcare sales

The best candidate has already called on PCP offices and knows how to work with referral coordinators, medical assistants, office managers, and providers.

Qualifications

• Experience building referral relationships with primary care offices

• Existing PCP office relationships preferred

• Strong understanding of physician office workflows

• Ability to explain a clinical workflow clearly and professionally

• Comfortable discussing PT referrals, DME orders, documentation requirements, and patient coordination

• Strong follow-up discipline and CRM documentation habits

• Ability to move offices from interest to action

• Strong communication skills with physicians and office staff

• Compliance-minded and able to use approved language only

• Comfortable with field visits, phone follow-up, email follow-up, and weekly pipeline review

What Success Looks Like

Success is measured by office activation and packet quality, not vague relationship activity.

Key performance indicators include:

• PCP offices contacted

• PCP office meetings completed

• Workflow trainings completed

• PCP offices activated

• First referral/order packets received

• Complete compliant packets received

• Repeat referring offices

• Packet deficiency rate

• Time from first meeting to first packet

• Repeat packet volume by office

Candidate Screening Requirement

Candidates should be prepared to discuss:

• PCP offices they have successfully worked with

• How they get meetings with providers or office staff

• How they convert a PCP office from interest into actual referral activity

• How they follow up with referral coordinators and MAs

• How they manage incomplete documentation or missing orders

• How they would explain that this is an MSK care pathway, not home health

\n$25 - $40 an hour

$500-$1,500 monthly retainer; $100-$150 verified intro; $250 workflow-confirmed office; $150-$250 first PCP order/referral packet; $300-$500 first complete case packet; $300-$500 activated office; $500-$750 repeat source bonus. 

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