Personal Trainer

PERSONAL TRAINER 

Full-Time or Part-Time Positions Available  

Non-Exempt 

Reports to: Personal Training Manager / General Manager 

We’re seeking a Personal Trainer to join our team and deliver an exceptional fitness experience through personalized training sessions, member engagement, and education. As a brand ambassador, you’ll represent Crunch Fitness by inspiring members to achieve their goals and driving client acquisition and retention. Personal Trainers can earn between $25,000 and $90,000+ annually, with clear progression from Entry-Level to High-Performing Trainer based on client volume, retention, and performance.

This role is offered by JEM Wellness Brands, a proud franchise operator of Crunch Fitness—the “No Judgment Gym” known for fun, effective workouts. Crunch serves over 3 million members across 500+ locations and ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), featuring its new Crunch 3.0 design. 

JEM Wellness Brands is growing rapidly and committed to your future. Since 2022, we’ve acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. Our mission is to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. We operate with core values of Resilience, Service, Transformation, and Excellence—building a movement of self-improvement through purpose-driven work and a people-first culture. 

Position Overview 

The Personal Trainer (PT) is responsible for creating a positive fitness experience by delivering high-quality training sessions and supporting members in achieving their health and wellness goals. This role emphasizes strong relationship-building, science-based programming, proper technique coaching, and consistent execution of the CrunchOne Kickoff (C1KO) process. PTs help members achieve meaningful results through ongoing support throughout the Client Journey while embodying Crunch’s core values of T.R.A.I.N.: Timely, Ready, Attentive, Inspiring, Noble. 

Personal Trainer Responsibilities 

Client Service & Training 

• Deliver high-quality personal training sessions and an outstanding initial experience for introductory package clients. 
• Design safe, effective, and individualized fitness programs based on client goals, including resistance training, cardio, and general nutrition guidance. 
• Use assessments, measurements, and goal-tracking tools regularly. 
• Maintain accurate programming, session logs, and progress documentation. 
• Demonstrate proper technique and ensure client safety at all times. 
• Educate clients on fitness tools and resources, set expectations, track progress, and hold clients accountable. 

CrunchOne Kickoff (C1KO) Process 

• Conduct C1KOs with professionalism, strong rapport, and confident assessment skills. 
• Perform consistent movement assessments and needs analyses. 
• Recommend appropriate training programs using assumptive close techniques. 
• Drive strong performance in the Book → Show → Close funnel. 

Member Engagement 

• Deliver an exceptional onboarding experience in the first 90 days. 
• Maintain consistent follow-up communication and encouragement. 
• Celebrate client progress and drive long-term retention. 
• Promote PT packages, programs, and dotFIT nutrition solutions. 
• Instruct members on proper equipment use and exercise techniques. 
• Support member service activities such as fitness seminars, boot camps, and supplement demos. 

Sales & Performance 

• Meet or exceed monthly targets for personal training sessions, revenue, and supplement sales. 
• Contribute to overall club success through member retention and client acquisition. 

Professional Representation 

• Arrive on time, maintain uniform standards, and uphold a positive, energetic attitude. 
• Help maintain clean, organized, and safe training areas. 
• Engage members on the floor and support a welcoming club environment. 
• Participate in club events, promotions, and PT campaigns. 

Operational & Administrative 

• Schedule all sessions and appointments using company systems (Google Calendar). 
• Use Enhance, VFP, dotFIT, ABC/Datatrak, Crunch U, and other systems accurately. 
• Communicate session schedules and client updates with the PTM. 
• Attend all required meetings, training sessions, and continuing education courses. 

HIIT Certification Requirement 

• Complete Crunch HIIT certification as part of onboarding within the required timeline. 
• Support HIIT class coverage and participate in class integration once certified. 

Required Skills & Experience 

• Strong knowledge of exercise science, program design, and nutrition fundamentals. 
• Excellent communication and interpersonal skills. 
• Ability to motivate and inspire clients to achieve their goals. 
• CPR/AED certification (or ability to obtain within 30 days of hire). 
• Nationally accredited personal training certification (must obtain within 90 days of hire). 

Preferred Experience 

• Previous experience in personal training or fitness instruction. 
• Sales or customer service experience.  
• Presenting training programs to clients.  

Physical Requirements  

• This is a physically active role requiring the ability to regularly demonstrate proper fitness techniques and maintain mobility across the club floor.  
• The position involves prolonged periods of standing, bending, reaching, and active movement throughout work hours, as well as lifting and/or moving up to 50 pounds. 

Education Requirements  

• High school diploma or GED required  
• Bachelor's degree in exercise science or related field preferred  

Schedule Requirement 

Personal Trainer schedules are established based on client demand and the operational needs of the club. Flexible availability is required and schedules may include early mornings, daytime, evenings, weekends and holidays. Specific scheduling needs may vary by location.

Total Earning Potential 

Personal Trainers at Crunch Fitness Powered by JEM Wellness Brands earn an hourly rate plus commissions and incentives tied to client sessions, packages, and sales performance. As a result, total annual earnings vary based on experience, client load, and individual performance. 

Typical annual earning ranges: 

• Entry-Level Trainers: $25,000–$40,000 per year 
• Mid-Level Trainers: $40,000–$60,000 per year 
• High-Performing Trainers: $65,000–$90,000+ per year

Compensation (Hourly)

• $16.60/hour

• Commission Opportunities for New Personal Training Sales and Session Packages

Additional Compensation (all states): 

• Commission opportunities for new personal training sales 
• Commission on session packages 
• Performance incentives based on client volume and retention 

Benefits 

• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees. 
• Wellness Perks – Complimentary Crunch gym membership for all employees. 
• Safety & Certification Support – Free CPR/AED re-certifications provided by the company for all employees.  

Disclaimer 

It is the responsibility of the candidate to obtain and maintain all required certifications at their own expense, including but not limited to Personal Training Certification, Group Fitness Certification, and CPR/AED Certification, as a condition of employment. 

Conditional Employment Statement – Personal Training Roles 

Employment in this position is contingent upon meeting the following certification requirements: 

• If you do not currently hold a nationally accredited personal training certification and/or a degree in Kinesiology, you must obtain one nationally accredited certification within 90 days of your hire date. 

Accepted Certifications (one or more required): 

• ACSM – Certified Personal Trainer (CPT) 
• ACE – Certified Personal Trainer (CPT) 
• Cooper Institute – Personal Trainer (PT) 
• IFPA – Personal Fitness Trainer (PFT) 
• NASM – Certified Personal Trainer (CPT), Corrective Exercise Specialist (CES), Performance Enhancement Specialist (PES) 
• NESTA – Personal Fitness Trainer (PFT) 
• NFPT – Personal Fitness Trainer (PFT) 
• NSCA – Certified Personal Trainer (CPT) or Certified Strength and Conditioning Specialist (CSCS) 

Failure to meet this requirement within the specified timeframe may result in termination of employment. 

About JEM Wellness Brands 

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well.

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers.

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always.

Additional Requirements & Equal Opportunity Statement 

All employees at JEM Wellness Brands must be 18 years of age or older. 

Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship. 

Crunch Fitness Powered by JEM Wellness Brands