Paid Media Strategist
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Idea Evolver
Philadelphia, PA, US
Summary
The role involves planning, managing, and optimizing paid search, social, and display campaigns across various healthcare accounts. The strategist will analyze performance data to provide actionable recommendations and present results directly to clients.
Job Description
Full-time | Remote within approved U.S. states
Headquartered in Newtown, Pennsylvania
About Idea Evolver
Idea Evolver is a consumer healthcare technology and pharmaceutical launch partner. Our experience includes work with organizations such as Eli Lilly, GSK, Sobi Biopharma, AstraZeneca, Mayne Pharma, and United Therapeutics.
The Role
We are seeking a Paid Media Strategist with 2–3 years of agency experience to manage paid search, paid social, and display campaigns across multiple healthcare and pharmaceutical accounts.
This role is well suited for someone who has built a strong foundation at a larger agency and is ready for greater ownership, more direct client exposure, and a broader role in campaign strategy. You will manage campaigns from planning through reporting, translate performance data into actionable recommendations, and communicate directly with clients.
What You’ll Do
- Plan, launch, manage, and optimize paid search, paid social, and display campaigns.
- Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms.
- Conduct audience, keyword, competitor, and search-behavior research.
- Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals.
- Analyze campaign and website data to explain what is happening, why it is happening, and what to do next.
- Create performance reports with clear insights and recommendations.
- Present campaign performance and strategy directly to clients.
- Implement and validate pixels, tags, conversion events, UTMs, and audience tracking.
- Coordinate with internal teams, external vendors, publishers, and data providers.
- Support quality assurance and review processes for regulated-industry campaigns.
What We’re Looking For
- 2–3 years of hands-on paid media experience, preferably at an agency.
- Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
- Familiarity with display, programmatic, or publisher-direct advertising.
- Working knowledge of Google Analytics 4 and digital campaign measurement.
- Experience implementing or validating conversion tracking and audience tags.
- Strong analytical skills and the ability to turn data into clear recommendations.
- Excellent organization, attention to detail, and written and verbal communication skills.
- Comfort managing multiple accounts and communicating directly with clients.
Nice to Have
- Healthcare, pharmaceutical, financial services, or other regulated-industry experience.
- Familiarity with medical, legal, and regulatory review processes.
- Google Ads, Microsoft Advertising, Meta, or Google Analytics certifications.
- Experience with Google Tag Manager, Looker Studio, Excel, or Google Sheets.
Why Join IE
At IE, you will have the opportunity to take meaningful ownership of your work, collaborate directly with senior leaders and clients, and contribute beyond a narrowly defined channel or task. You will gain exposure to complex healthcare marketing challenges while developing your strategic, analytical, and client-management skills.
Location
IE is a fully remote company headquartered in Newtown, Pennsylvania. Applicants must reside in a state where IE is currently registered to employ team members:
Pennsylvania, New Jersey, Maryland, New York
Compensation and Benefits
Salary: $50,000-$75,000, based on experience, qualifications, and location.
- Medical, dental, and vision benefits
- 401(k)
- Paid vacation, sick time, and company holidays
