Paid Media Manager

Job Details: Job Location: Acadia - Atlanta, GA, Salary Range: Undisclosed, Who We Are:

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities. 

Who You Are:

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You’ll do:

Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Ads, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
Articulate strategy both verbally and through written communication to the account management team.
Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
Conduct research on keywords, audience demographics, and competitors
Create new ad campaigns, ad groups, and ad accounts
Provide creative ad copy and display ad templates
Keep pace with paid media advertising and digital marketing industry trends and developments
Qualifications: What you’ll bring:

3–5 years of paid media experience (agency experience preferred)
Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Facebook Ads Manager
Proficiency in Excel, including pivot tables and data analysis
Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.)
Excellent communication and presentation skills
Proven track record of campaign optimization and measurable results

Preferred:

Google Ads, Meta, and Google Analytics certifications
Experience with platforms like Bing, LinkedIn, Amazon Ads
Familiarity with tools like SEMrush, Keyword Planner

What we offer - The Perks

A work environment that enthusiastically encourages creativity, risk-taking, and growth.
Paid Holidays
Paid vacation and sick time
We are closed Christmas Eve through New Year's Day
Solid Health Benefits (medical, dental, and vision insurance)
401k Match 
Equity for All Program
Opportunity for growth that is second to none in the industry
Flexible working hours
Paid time off
Floating holiday
And more….

Here’s how we live our values at Acadia

Can-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.
Curiosity: We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions
Candor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.
Community: We will make lives better for those people, clients, and other deserving causes that we care deeply about.

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!