Paid Media Analyst

Job Description:

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.  
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position

As a Paid Media Analyst, you will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we are exceeding our clients' goals and expectations. You will have the passion and drive to analyze data and develop solutions to improve campaign results. You will be detail-oriented and data-driven.

Position Responsibilities

• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over delivery.
• Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance
• Track and report performance metrics of paid marketing campaigns for internal and external stakeholders
• Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders
• Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns
• Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance
• Keep up to date with paid media best practices and planning and research tools
• Collaborate with Paid Media Operations team on new account and/or new campaign launches
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Other duties as assigned by management

• 1-2 years of paid media agency experience
• Client-facing experience preferred
• Reporting experience, e.g., Looker Studio, NinjaCat
• Coachability: Exhibits a growth mindset by actively seeking and applying feedback to improve performance and adapt to changing standards.
• Excellent attention to detail
• Strong internal and external communication skills
• A desire to think strategically, proactively, and creatively, focusing on innovative and measurable solutions
• Strong work ethic and the ability to deliver results in a fast-paced environment
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Basic to intermediate Microsoft Excel skills
• Ability to work independently and within a team environment

The total compensation for this salaried non-exempt opportunity includes a base salary range of $48,000 to $50,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.

We’ve got you covered!  

RYNO is proud to offer a variety of benefits to support employees and their families, including:  

• Remote-first culture with flexible work options 
• Performance based bonuses to reward excellence 
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community  
• Paid birthday holiday to celebrate your special day 
• Comprehensive Employee Assistance Program for personal support 
• Leadership and career advancement opportunities 
• Anniversary rewards to celebrate milestones 
• Inclusion, Diversity, Equity & Access (IDEA) Committee 
• Awesome team merch! 

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.  

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.  

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.