National Manager of Corporate Partnerships & Wellness

NATIONAL MANAGER OF CORPORATE PARTNERSHIPS & WELLNESS 

Full-Time Exempt  

Reports to: Vice President of Growth  

Location: Candidates located in Northern California, the Milwaukee metropolitan area, or the Chicago metropolitan area are strongly preferred. However, exceptional candidates in other locations may be considered based on experience and qualifications.                                                                                  

We’re looking for a highly motivated and relationship-drive National Manager of Corporate Partnerships & Wellness to build and lead a critical new growth channel across our expanding organization.  

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the “No Judgment Gym” known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur’s Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 gym design. 

JEM is growing fast and committed to your future. Since 2022, we are currently at 16 clubs in 4 states (Virginia, Wisconsin, Illinois and California) and set a goal to open 75 new gyms by 2032.  

Position Overview 

The National Manager of Corporate Partnerships & Wellness is responsible for developing and leading a comprehensive corporate wellness and partnership strategy that drives membership growth, increases brand awareness, and generates new revenue opportunities. Serving as a key member of the Growth team, this role will establish and expand relationships with corporate organizations, community partners, and local businesses to create meaningful wellness programs that leverage the full Crunch Fitness experience, including memberships, group fitness, and personal training services. The National Manager will build scalable processes, partnership frameworks, and engagement strategies that can be executed consistently across multiple markets while collaborating closely with club leadership, Marketing, Fitness, New Gym Openings, and Senior Leadership. This position requires a strategic thinker and relationship-builder who is passionate about health and wellness, excels at creating mutually beneficial partnerships, and can translate innovative ideas into measurable business results. 

National Manager of Corporate Partnerships & Wellness Responsibilities  

Corporate Partnership Strategy & Business Development 

• Develop and lead our national corporate partnerships and wellness strategy to drive membership growth, revenue generation, and brand awareness. 
• Build and implement a scalable corporate sales program, including processes, standards, tools, and performance expectations. 
• Identify, prospect, negotiate, and secure strategic national, regional, and local corporate partnerships. 
• Develop relationships with employers, healthcare organizations, community groups, chambers of commerce, and other aligned organizations to expand market presence and business opportunities. 
• Represent the organization at business meetings, networking events, community functions, and industry conferences to promote partnership opportunities and strengthen brand visibility. 

Sales Pipeline & Revenue Generation 

• Build, manage, and maintain a robust sales pipeline from initial outreach through partnership activation and ongoing account management. 
• Generate qualified leads, new memberships, and incremental revenue through corporate partnerships and wellness initiatives. 
• Establish long-term partner relationships that support recurring membership growth and sustainable business results. 
• Monitor sales performance and identify opportunities to increase conversion rates, partnership value, and revenue outcomes. 

Club Partnership & Field Support 

• Partner with club leadership teams to identify local corporate sales opportunities and execute market-specific growth strategies. 
• Train, coach, and support club leaders on corporate partnership outreach, relationship management, lead conversion, and follow-up best practices. 
• Foster accountability for corporate sales activities by establishing clear goals, expectations, and performance measures. 
• Serve as the primary liaison between corporate partners and club teams to ensure successful program execution and partner satisfaction. 

Wellness Program Development 

• Design and implement innovative corporate wellness programs that showcase the full Crunch Fitness experience, including memberships, group fitness classes, personal training, and wellness-focused services. 
• Create and support wellness initiatives such as employee fitness challenges, onsite events, health fairs, membership enrollment campaigns, and engagement programs. 
• Collaborate with Fitness leadership to integrate fitness programming and wellness experiences into corporate partnership offerings. 
• Continuously evaluate and enhance wellness programs to maximize participation, engagement, and business impact. 

Cross-Functional Collaboration & New Gym Openings 

• Partner closely with Marketing to develop promotional campaigns, sales materials, presentations, activation strategies, and partnership communications. 
• Collaborate with the Growth Department, Senior Leadership Team, Fitness, and club operations teams to align corporate partnership initiatives with organizational goals. 
• Support new gym openings by identifying and developing corporate relationships during pre-sale and launch periods to drive membership acquisition and community awareness. 
• Ensure consistency and scalability of partnership programs across all markets and locations. 

Performance Management & Reporting 

• Establish key performance indicators (KPIs), scorecards, and reporting tools to measure partnership effectiveness and business impact. 
• Track and report on pipeline activity, partnerships secured, lead generation, membership conversions, revenue growth, and program engagement. 
• Analyze performance data, market trends, and partner feedback to identify opportunities for continuous improvement and program expansion. 
• Provide regular updates and strategic recommendations to leadership regarding partnership performance and future growth opportunities. 

Qualifications 

• 3+ years of experience in corporate partnerships, business development, sales, wellness, fitness, or related field. 
• Proven success in developing strategic partnerships, generating qualified leads, and delivering measurable business results. 
• Experience building, launching, or expanding programs, departments, or revenue-generating channels. 
• Strong prospecting, networking, presentation, negotiation, and account management skills. 
• Demonstrated ability to develop and maintain relationships with decisionmakers, business leaders, and community partners. 
• Excellent verbal and written communication, organizational, and follow-through skills. 
• Ability to manage multiple priorities and execute effectively in a fast-paced environment. 
• Strong business acumen with experience using sales pipelines, performance metrics, and goal-driven strategies to achieve results. 
• Ability to collaborate effectively across departments and work with geographically dispersed field teams. 
• Comfortable balancing strategic planning with hands-on execution and problem-solving. 
• Proficiency with CRM systems, reporting tools, and Microsoft Office applications. 
• Ability and willingness to travel nationally as business needs require. 

Preferred Qualifications 

• Experience within a multi-unit, fitness, wellness, hospitality, franchise, retail, or other consumer-facing organization. 
• Experience developing corporate wellness programs, employee engagement initiatives, or health and wellbeing partnerships. 
• Proven track record of growing membership-based, subscription-based, or service-oriented businesses through strategic partnerships. 
• Experience supporting new location openings, market expansion efforts, or regional growth initiatives. 
• Knowledge of corporate benefits, employee wellness trends, and workforce engagement strategies. 
• Experience collaborating with marketing teams to develop partnership campaigns, events, and promotional programs. 
• Familiarity with fitness industry sales processes, personal training services, group fitness programming, and membership acquisition strategies. 
• Demonstrated ability to influence stakeholders and drive results without direct authority across multiple locations and departments. 
• Experience working in a high-growth, entrepreneurial, or rapidly scaling organization. 

Education Requirements  

• Bachelor's degree in Business, Marketing, Sales, Health & Wellness, Communications, or a related field; or equivalent experience may be considered. 
• HS Diploma or GED Required. 

Travel Requirements 

• This is a remote position that requires regular travel, approximately 25% to 50% of the time, based on business demands and partnership opportunities. 
• Travel will include visits to club locations, corporate partner sites, new gym openings, industry events, networking opportunities, and community engagement activities across multiple markets. 
• The National Manager of Corporate Partnerships & Wellness will be expected to establish and maintain relationships with employers, healthcare organizations, community groups, and other strategic partners, requiring both local and national travel. 
• Additional travel may be required to support partnership activations, wellness events, leadership meetings, training initiatives, and organizational growth efforts. 
• Candidates must be able to travel independently, including occasional overnight travel, and maintain flexibility to meet evolving business needs. 

Compensation (Salary) 

• $60,000 - $80,000 per year 

• Performance based bonus potential 

Benefits 

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance. 
• Income Protection – Short-term and long-term disability insurance available for full-time employees. 
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees. 
• Retirement Savings – 401(k) plan with employee contribution options, available to all employees after six months of service available for full-time and part-time employees. 
• Flexible Time Off – Enjoy flexible paid time off (salary employees only). 
• Paid Holidays – Company-designated holidays throughout the year for salaried team members.  
• Wellness Perks – Complimentary Crunch gym membership for all employees. 

About JEM Wellness Brands 

Founded in 2022, JEM Wellness Brands is a first-in-class health and wellness franchisee platform and an official franchise partner of Crunch Fitness. Our mission is simple: to empower people to feel good in their bodies, confident in their choices, and connected to a lifestyle of wellness. Through our portfolio of industry-leading brands, we do good by doing well. 

We envision a world where wellness is accessible, inclusive, and deeply personal—where fitness, beauty, and recovery are not just services, but a way of life. Guided by our core values of Resilience, Service, Transformation, and Excellence, we strive to create meaningful experiences for our community, team members, and customers. 

At JEM, culture is our heartbeat. We’re a team of passionate leaders and purpose-driven professionals who celebrate wins, support growth, and put people first—always. 

Additional Requirements & Equal Opportunity Statement 

All employees at JEM Wellness Brands must be 18 years of age or older. 

Crunch Fitness Powered by JEM Wellness Brands provides equal employment opportunities to all employees and applicants and strictly prohibits discrimination or harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Please note: Crunch Fitness Powered by JEM Wellness Brands does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship. 

Crunch Fitness Powered by JEM Wellness Brands