Motherly Head of Brand Partnerships / Executive Director

About Us

Founded in 2015, Motherly has been a destination for people on their pregnancy journey, first-time moms, and everything in between. In 2025, Motherly joined the ParentsTogether Media Network with a mission to inform, entertain, and engage Gen Z and millennial parents so that all parents and families thrive. The Executive Director, Brand Partnerships will play a defining role in this next chapter, helping shape what cultural parenting media at scale looks like in this moment.

Our strategy framework is based on lean startup principles: we try out ideas quickly, see what works, and iterate. We work collaboratively to solve challenges together, and we drive impact on high-stakes issues in a positive, low-ego, low-drama work environment.

The Executive Director, Brand Partnerships will lead the revenue-driving team. This role combines strategic selling, team leadership, and revenue operations. You'll own relationships with top accounts, set and execute revenue strategy, and coach a growing team of sellers and account managers. If you're equal parts closer, coach, and builder, this is the role for you.

This role combines a passion for lifestyle and parenting content with a builder's mentality — someone who's energized by developing GTM strategies and selling a vision rather than managing an existing book. Motherly is revolutionizing parenting content, because nobody can do this alone. Being motherly takes a village, let’s build it.

Role Overview

We're looking for an entrepreneurial, idea-first seller who is excited to transform Motherly's mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale.

The Senior Director, Brand Partnerships (Retail + CPG Food/Bev + Finance) will work to develop new and existing client relationships, identify paid brand partnership opportunities, and work with a support team to build and execute strategic, multi-platform proposals and campaigns. This is a player/coach role reporting into the CEO — you'll build your own decks, plans, and pitches, and own the opportunity to build a book of business from the ground up.

Key Responsibilities

• Drive revenue growth by selling advertising and branded content (social-first video, IG placements, custom podcasts, etc.) with a focus on new business generation and top-tier account relationships.

• Collaborate with the CEO and leadership to design and execute revenue strategies, go-to-market plans, and product development

• Create sales and marketing collateral and decks, with a deep understanding of insight-based pitching

• Lead and coach the sales team with hands-on mentorship, driving them to personal growth and revenue success.

• Build and optimize our revenue operations in partnership with the CEO, including pipeline management, forecasting, CRM hygiene, and performance reporting

• Manage the sales process from prospecting through to campaign completion

• Manage a healthy book of business with autonomy and against a defined P&L

• Leverage relationships at brands and agencies across the categories, with a focus on CPG + Finance

• Maintain sales goals and weekly activity by consistently developing/refining sales strategies and be a driving force on the Motherly team

You’re an Ideal Candidate if

• You've built and closed new business from scratch, bringing in accounts and categories that didn't exist on the roster before

• You've sold in brands as the launch partners for new social video franchises, live events, or other original IP.

• You have the ability to create your own proposal decks and strategic plans independently, with minimal hand-holding, when necessary

• Your pipeline and client list reflect real relationship equity you've built and carried across categories or platforms

• You’re a creative, idea-first seller who pitches concepts and IP rather than impressions — someone who thinks beyond the standard media plan

In the first 90 Days, you would have

• An updated GP with revised brand positioning and product packaging

• Sellers all nailing revised pitch

• New prospect list by category with relevant content strategy

Qualifications

• 10+ year's experience in digital media sales with experience leading teams

• Proven track record of consistently exceeding sales targets and generating new business

• Experience managing a small-to-mid-sized sales/account management team, with a demonstrated ability to coach, mentor, and empower

• An entrepreneurial spirit and a proven track record as a builder — someone who's grown new business, new accounts, or new products from the ground up, and thrives on that kind of ownership

• Experience selling customized campaigns across platforms with a focus on social-first video, podcasts, creator collaborations and events.

• Deep understanding of video as a sales product — how to position it, price it, sell it in, and creatively execute it from concept to delivery

• Extensive contacts in digital media including decision-makers at brands

• Familiarity and strong enthusiasm for the brand, content verticals and products and the utility we offer to our audience

• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus

• Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback

• A willingness to travel as required for client meetings and industry events

What we expect in the first 90 days

Selling & Pipeline

• Ramped to 3+ external client/agency meetings per week

• Started receiving active RFPs and inbound briefs from your target categories (Retail, CPG Food/Bev, Finance)

• Built and be actively pushing a qualified pipeline through the funnel — prospecting pitch proposal close

• Closed a first deal, or have one far enough along that it's close

Team Leadership

• Defined a go-forward strategy with each seller individually, tailored to their book, their categories, and where they're strongest

• Actively coaching the full sales team — not just check-ins, but hands-on in their deals: joining client meetings with them where it moves a larger deal forward, sharpening their pitch and negotiation approach

• Set a cadence of in-person meetings with your sellers on a quarterly basis

• Established yourself as a revenue leader across the org — the person both the sales team and cross-functional partners know they can go to and rely on

Revenue Operations & Quality Control

• Put a review process in place so all media plans and pricing are checked before they go out the door

• Started weekly negotiation guidance with sellers, holding the line on rate cards and deal minimums

• Taken ownership of deck and proposal quality across the team, looping in external sales/marketing support when the work calls for it

Leadership & Cross-Functional Partnership

• Established a strong working cadence with the CEO — bringing visibility into pipeline, strategy, and deal risk rather than waiting to be asked

• Built a direct partnership with the Head of Content, shaping content moments and franchises that are sellable from the start, not retrofitted after the fact

Position Details

• This is a full-time role.

• On Target Earnings: $170K - $400K, depending on experience.

• Location: Remote but NYC preferred

• This position reports to CEO

• Benefits include health insurance (with cost-share for dependents) for employees, three weeks of vacation (plus holidays and the last week of the calendar year off), paid family and sick leave, retirement match after six months on staff, and a FSA account. This position is considered exempt.