Meta Media Buyer
Boost your chances before you apply.
Talent Hackers
US
Summary
You will build, launch, and scale Meta ad campaigns while collaborating on creative concepts and video scripts to drive lead generation. Additionally, you will analyze performance data to optimize KPIs and ensure alignment with affiliate partners and compliance standards.
Job Description
About the Role:
We’re seeking an experienced Meta Media buyer with B2B Lead Generation experience, a Meta Media Buyer who knows how to build and scale lead generation campaigns, with insurance, auto, or other high-volume consumer industries being a strong plus. You’ll need advanced expertise in Meta advertising and direct-response video, using performance data to generate qualified leads, inbound calls, and measurable customer acquisition.
This role is built around growth, efficiency, and return on ad spend. You’ll take ownership of campaigns from initial strategy and creative testing through optimization and scale. You’ll also work closely on the creative side, developing campaign angles, messaging, hooks, headlines, and video concepts or scripts that capture attention and drive action.
Core Tasks:
• Build, launch, and scale Meta ad campaigns across affiliate insurance offers.
• Develop original ad copy, video scripts, and creative concepts for new campaigns and A/B tests.
• Collaborate with internal or freelance creators to produce high-converting UGC-style and scripted video ads.
• Continuously test hooks, CTAs, and copy variations to improve conversion rates.
• Analyze performance data and optimize for KPIs such as CPL, CPA, CVR, ROAS.
• Align campaign targeting and lead quality with affiliate partners and call buyers.
• Stay ahead of Meta ad policies, competitor trends, and compliance shifts in regulated verticals.
• Document learnings, share winning formulas, and help build creative testing frameworks.
Must Haves:
• 3+ years of Meta media buying experience in affiliate or lead generation.
• Must have some experience working within financial services policy in Meta.
• Strong knowledge of how Meta pixels and CAPI setup works.
• Strong creative and copywriting skills — you can write ad copy and video scripts that drive direct response.
• Experience developing and testing video ads from concept to final edit.
• Deep understanding of direct-response principles, funnel optimization, and audience targeting.
• Self-starter attitude with the ability to thrive in a fast-paced, performance-driven environment.
• Strong (C-level) written and verbal English communication skills.
• Ability to work full-time CST or EST-aligned hours .
Nice to Have:
• Hands-on experience in the auto insurance industry strongly preferred.
Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job.
Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent.
Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company.
When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.
Founded
2019
Company size
11-50 employees
Industry
Technology, Information and Internet
Org type
Privately Held
Headquarters
Madrid , Madrid
Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals. Through the dynamic distribution of offers, performed by our algorithm, these reach key profiles, activating passive talent, the one that is not actively looking for a job.
Nodal technology is based on the data available on the Internet, creating networks of "nodes" over which the offers are distributed. By "nodes" we mean individuals, training centers, social and/or professional networks, communication channels, publications, groups, job boards, forums, blogs and other portals. A "node" can refer to many things. In short, it is there where we are going to impact with the offer because there are professionals who fit with it. And it is through the application of digital marketing techniques, how we impact that talent.
Then, our paid referral system is the core of our collaborative model and where its full power is shown, as it allows anyone to share our offers with their contacts and be rewarded if one of their referrals is finally incorporated into the company.
When creating an account on Talent Hackers, each user generates a unique code that will be added to the url that they share with their network. This way we can identify the candidates that come through a talent hacker and deliver their reward if the candidate is hired.
Founded
2019
Company size
11-50 employees
Industry
Technology, Information and Internet
Org type
Privately Held
Headquarters
Madrid , Madrid
