Media Manager - CIT (Remote)
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Quest Diagnostics
Tampa, FL, US
Summary
Lead brand awareness and demand generation strategies across paid social, display, and video channels to drive incremental growth. Collaborate with cross-functional teams to align media investments with business outcomes through rigorous testing and measurement.
Job Description
Manager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms.
This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration.
Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership.
The ideal candidate brings deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.
| Quest Diagnostics honors our service members and encourages veterans to apply.
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status. |
Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives.
The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion.
Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories.
Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients.
Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions.
The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals.
More information is available at www.questdiagnostics.com.
Language Assistance / Non-Discrimination Notice
Asistencia de Idiomas / Aviso de no Discriminación
語言協助 / 不歧視通知
www.QuestDiagnostics.com/home/nondiscrimination
Founded
1967
Company size
10,001+ employees
Industry
Medical and Diagnostic Laboratories
Org type
Public Company
Headquarters
Secaucus, NJ
Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives.
The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion.
Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories.
Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients.
Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions.
The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals.
More information is available at www.questdiagnostics.com.
Language Assistance / Non-Discrimination Notice
Asistencia de Idiomas / Aviso de no Discriminación
語言協助 / 不歧視通知
www.QuestDiagnostics.com/home/nondiscrimination
Founded
1967
Company size
10,001+ employees
Industry
Medical and Diagnostic Laboratories
Org type
Public Company
Headquarters
Secaucus, NJ