Media Buyer (iGaming) - US
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Pack.com
US
Summary
You will aggressively scale profitable user acquisition across iGaming and gaming platforms while managing direct publisher placements and community-based traffic. The role involves optimizing media spend across specialized DSPs, influencer networks, and native ad platforms to maximize backend player value.
Job Description
The Mission
We aren’t looking for an agency e-commerce media buyer whose entire playbook relies on setting up basic Facebook catalog ads or broad Google Search campaigns. We need a battle-tested Media Buyer who understands the underground mechanics of iGaming, sweepstakes, and gaming user acquisition.
Your mission is simple: aggressively scale profitable user acquisition across Pack.com while protecting backend LTV. You know that standard ad networks hit compliance walls fast, so your edge lies in navigating grey-hat compliance, leveraging specialized gaming DSPs, buying direct inventory on CS2/gaming hubs, running Telegram/Discord ad networks, and amplifying creator traffic.
You will have direct ownership over capital, zero bureaucratic hand-holding, and total freedom to test high-converting hooks, native angles, and aggressive funnel setups. If you know how to bypass ad account friction, find unexploited traffic pockets, and turn high-intent gamers into high-LTV players, this is your playground.
Key Responsibilities
- Niche Gaming & iGaming Channel Buying: Programmatically buy and optimize media across crypto-gaming DSPs, specialized ad networks (e.g., A-Ads, Coinzilla, BuySellAds), high-traffic streaming networks (Twitch, Kick), and direct publisher placements across CS2 skin marketplaces, stat-trackers, and gaming wikis.
- Telegram, Discord & Community Traffic: Run performance-driven paid placements, native sponsorships, and direct response campaigns inside high-volume gaming, skin trading, and iGaming Telegram channels and Discord hubs.
- Influencer Paid-Media Amplification: Whitelist and run dark posts through mid-tier gaming creators and Kick/Twitch streamers, amplifying organic creator reach with paid budget.
- Alternative Traffic Networks: Leverage high-volume native networks (Taboola, Revcontent), pop/under networks, and programmatic video ad networks tailored for adult, gaming, and sweepstakes demographics.
- iGaming / Sweepstakes Direct Experience: Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms.
- Proven Scale & Budget Management: Demonstrated history of managing tens (or hundreds) of thousands of dollars in monthly ad spend profitably.
- Technical Ad Setup & Compliance: Mastery of ad account structures, pixel tracking, server-to-server (S2S) tracking, cloaking/compliance workflows, and bypass strategies for platform restrictions.
- Direct-Response Mindset: Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks that convert gamers and bettors.
- Data & Analytics Fluency: Ability to analyze raw campaign data, perform funnel attribution, and adjust bid strategies based on backend player value and LTV metrics rather than surface-level CTRs.
Preferred Qualifications (Nice to Have)
- CS2 / Gaming Market Knowledge: Authentic pulse on CS2 skin marketplaces, loot box platforms, and gamer demographics.
- Alternative Traffic Networks: Experience buying traffic on native ad platforms (Taboola, Outbrain, Revcontent), specialized gaming DSPs, or direct publisher deals.
Why Join Us?
- Zero Bureaucracy: Fast-moving remote team where performance and execution win over corporate meetings and status updates.
- High-Growth Upside: Direct visibility with leadership and high performance-based upside for driving scaled, profitable user acquisition.
