Marketing Specialist

Job DetailsJob Location: Mira Loma Headquarters - Mira Loma, CA 91752Salary Range: $60,000.00 - $72,000.00 SalaryMarketing Specialist JCB

Position Purpose

We are seeking a results-driven Marketing Specialist to support a new on-site marketing model in partnership with two strategic JCB Dealerships. This role will serve as the primary liaison between JCB Marketing and dealership teams, ensuring all local marketing efforts are aligned and optimized to drive measurable results for JCB products at the local level.

This position is responsible for developing and executing integrated local marketing plans across digital and traditional channels to support two high-performing JCB Dealers in the Western Region. The Marketing Specialist will oversee dealership co-op budgets in conjunction with JCB, execute paid media campaigns, manage website inventory, social media, and plan local dealership activities, and identify new opportunities to increase local market presence and lead generation.

Success in this role will be defined by increased local marketing activity, improved lead generation, and measurable contribution to dealership retail performance, while bringing a challenger mindset to continuously optimize strategies, budgets, and execution.

Position Type

Full Time, Exempt, On-site

Key Responsibilities

Marketing Strategy & Planning

Develop and maintain comprehensive, data-driven JCB-focused marketing plans aligned to dealership retail targets, inventory levels, and market opportunity
Compliment JCB corporate campaigns, seasonal programs, and promotional initiatives with localized, high-impact execution plans
Partner with dealership leadership to align marketing strategy with sales priorities, ensuring marketing directly supports retail performance
Identify whitespace opportunities within the local market (competitor gaps, underserved segments, association involvement, events, sponsorships) and build activation plans to capitalize on them
Continuously evaluate marketing mix (digital vs. traditional) to optimize channel effectiveness and budget allocation

Campaign Execution & Optimization

Optimize campaigns using performance data (CPL, conversion rates, engagement metrics) to continuously improve efficiency and output
Coordinate creative assets, messaging, and landing page alignment to ensure a seamless customer journey from impression to lead
Implement structured testing strategies (A/B testing, audience segmentation, creative variation) to improve campaign performance over time
Collaborate with JCB Marketing to plan and execute Growth Accelerator Funds, ensuring local amplification of corporate strategy
Ensure all spend is measurable, accountable, and tied to defined performance outcomes
Manage and optimize dealership websites, ensuring accurate inventory, pricing alignment, and strong JCB product representation while improving user experience and lead conversion
Plan, execute, and monitor social media activity, aligning content with JCB campaigns and local initiatives while optimizing engagement and lead generation
Growing and optimizing” e-mail and text campaigns utilizing our dealership databases.

Performance Measurement, Reporting & Insights

Establish clear KPI frameworks for each campaign and channel, aligned to lead generation and retail contribution goals
Deliver weekly and monthly performance reporting, highlighting trends, insights, and actionable recommendations
Analize lead quality and downstream conversion performance (via Salesforce and dealer feedback) to refine targeting and messaging
Provide strategic recommendations to both JCB and dealer stakeholders based on data-driven insights

Dealer & Corporate Alignment

Serve as the central point of coordination between JCB Marketing and dealership teams, ensuring alignment across all marketing efforts
Drive adoption of JCB tools, programs, and best practices within the dealership
Educate and influence dealership stakeholders on marketing strategy, performance insights, and optimization opportunities
Ensure local execution complements—not competes with—JCB corporate campaigns and messaging
Maintain accountability on both sides to ensure marketing plans are executed as agreed

 
QualificationsMinimum Qualifications

Bachelor’s degree in marketing, Business, Communications, or related field
1–3 years of experience in marketing, with an emphasis on performance marketing
Proven experience with marketing budgets and optimizing spend across multiple channels
Hands-on experience executing Paid Search, Paid Social, and/or multi-channel marketing campaigns
Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimizations
Experience working within CRM systems (Salesforce preferred) to track leads and measure marketing impact
Demonstrated ability to manage multiple stakeholders and priorities in a fast-paced environment

Preferred Qualifications

Experience in dealer-based, franchise, or distributed marketing environments
Familiarity with co-op marketing structures and fund management
Experience supporting sales-driven organizations where marketing is directly tied to revenue outcomes
Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimizations
Knowledge of both digital and traditional marketing channels and how they work together in local markets
Experience working with marketing automation, attribution models, or lead funnel optimization
Bilingual Communication (Preferred): Fluency in English and Spanish to support diverse markets

Knowledge, Skills, Abilities & Competencies

Channel Expertise: Working knowledge of Paid Search, Paid Social, website optimization, and local marketing tactics
Problem Solving / Challenger Mindset: Willingness to question assumptions, test new ideas, and push for better outcomes
Organization & Prioritization: Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
Attention to Detail & Accountability: Ensures accuracy in campaign setup, tracking, and reporting
Adaptability: Comfortable operating in a test-and-learn environment with evolving priorities
Bilingual Communication (Preferred): Fluency in English and Spanish to support diverse markets

Job Conditions

Primarily on-site at dealership locations (SoCal JCB & Southwest JCB)
Regular interaction with dealership staff and JCB internal teams
Occasional travel between dealership locations and corporate JCB HQ